| Brand | AL-FUTTAIM MOTORS - LEXUS |
| Product/Service | LEXUS HYBRID |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | Cars & Automotive Products & Services |
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Idea Creation
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Media Placement
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PHD Dubai, UNITED ARAB EMIRATES
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Cultural/Context information for the jury.
Opportunity:
The world is moving faster towards a greener, energy efficient and economical way of life. We wanted to encourage new drivers to make the switch to Lexus next generation hybrid cars and enjoy a luxury vehicle that helps keep the environment greener and safe.
Idea:
Capture audiences with a striking visual by designing three different tree leaves in that scale bustling, urban city grids, symbolizing nature coming back to the city.
Each visual looks like a single oversized leaf from a distance, but look closer and notice the fine line drawings that map out an entire urban city grid complete with blocks, roads, lakes, rivers, streets.
Tagline: Drive green. The Next Generation Lexus Hybrid.
Translation
Not Applicable.
Credits
| Juggi Ramakrishnan |
Memac Ogilvy Dubai |
Chief Creative Officer |
| Youssef Gadallah |
Memac Ogilvy Dubai |
Group Creative Director |
| Karim Sherif |
Memac Ogilvy Dubai |
Creative Director |
| Gabriel Martinez |
Memac Ogilvy Doha |
Associate Creative Director |
| Fernanda Gil-Pier |
Memac Ogilvy Doha |
Associate Creative Director |
| Voltarr Manguilin |
Memac Ogilvy Dubai |
Senior Art Director |
| Jordan Serarao |
Memac Ogilvy Dubai |
Senior Designer |
| Jaison George |
Memac Ogilvy Dubai |
Sr. Layout Designer |
| Rafael Malonzo |
Memac Ogilvy Dubai |
Creative Coordinator |
| Tarek Shawki |
Memac Ogilvy Dubai |
Business Director |
| Kenneth Monis |
Memac Ogilvy Dubai |
Account Manager |
| Mahmoud Hassan |
Memac Ogilvy Dubai |
Group Account Director |
| Saad Abdullah |
Al-Futtaim Motors- Lexus |
Head of Marketing & Operations |
| Hessa Kamali |
Al-Futtaim Motors- Lexus |
Brand Marketing Manager |
| Marwa Algergawi |
Al-Futtaim Motors- Lexus |
Retail Marketing Manager |
| Roxane Magbanua |
Al-Futtaim Motors- Lexus |
Business Unit Director |