2019 Winners & Shortlists

MAPLE

Client/BrandAL-FUTTAIM MOTORS - LEXUS
Product/ServiceLEXUS HYBRID
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Type of EntryPosters
CategoryCars & Automotive Products & Services
Idea Creation MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Media Placement PHD Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

Opportunity: The world is moving faster towards a greener, energy efficient and economical way of life. We wanted to encourage new drivers to make the switch to Lexus next generation hybrid cars and enjoy a luxury vehicle that helps keep the environment greener and safe. Idea: Capture audiences with a striking visual by designing three different tree leaves in that scale bustling, urban city grids, symbolizing nature coming back to the city. Each visual looks like a single oversized leaf from a distance, but look closer and notice the fine line drawings that map out an entire urban city grid complete with blocks, roads, lakes, rivers, streets. Tagline: Drive green. The Next Generation Lexus Hybrid.

Translation

Not Applicable.

Credits

Name Company Position
Juggi Ramakrishnan Memac Ogilvy Dubai Chief Creative Officer
Youssef Gadallah Memac Ogilvy Dubai Group Creative Director
Karim Sherif Memac Ogilvy Dubai Creative Director
Gabriel Martinez Memac Ogilvy Doha Associate Creative Director
Fernanda Gil-Pier Memac Ogilvy Doha Associate Creative Director
Voltarr Manguilin Memac Ogilvy Dubai Senior Art Director
Jordan Serarao Memac Ogilvy Dubai Senior Designer
Jaison George Memac Ogilvy Dubai Sr. Layout Designer
Rafael Malonzo Memac Ogilvy Dubai Creative Coordinator
Tarek Shawki Memac Ogilvy Dubai Business Director
Kenneth Monis Memac Ogilvy Dubai Account Manager
Mahmoud Hassan Memac Ogilvy Dubai Group Account Director
Saad Abdullah Al-Futtaim Motors- Lexus Head of Marketing & Operations
Hessa Kamali Al-Futtaim Motors- Lexus Brand Marketing Manager
Marwa Algergawi Al-Futtaim Motors- Lexus Retail Marketing Manager
Roxane Magbanua Al-Futtaim Motors- Lexus Business Unit Director