| Brand | U&MHC |
| Product/Service | PROSTATE CANCER AWARENESS |
| Entrant | IMPACT BBDO Beirut, LEBANON |
| Category | Commercial Public Services |
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Idea Creation
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IMPACT BBDO Beirut, LEBANON
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Idea Creation 2
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Cultural/Context information for the jury.
Prostate exams make men cringe, so they try to avoid them the most. However, little do they know, that these screenings help detect prostate cancer at its early stages before it spreads to the bones.
We at U&MHC, Urology and Men’s Health Clinics, grabbed this opportunity by the balls and wanted to raise awareness about this “undercover” situation.
We printed the message on real X-RAY papers, and used them as posters to be placed behind backlit surfaces to replicate how hospitals communicate diagnosis in print form.
Credits
| Dani Richa |
Impact BBDO |
Chief Executive Officer |
| Joe Abou-Khaled |
IMPACT BBDO |
Regional Creative Director |
| Lyna Domiati |
Impact BBDO |
Associate Creative Director |
| Maria Etre |
Impact BBDO |
Senior Copywriter |
| Lilas Sinno |
Impact BBDO |
Account Director |
| Paul Shearer |
Impact BBDO Dubai |
Chief Creative Officer |
| Emile Tabanji |
Impact BBDO |
Managing director |