2019 Winners & Shortlists

BOWLING BALL

Client/BrandMCDONALD'S
Product/ServiceMCCAFÉ
EntrantLEO BURNETT DUBAI, UNITED ARAB EMIRATES
Type of EntryPosters
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation LEO BURNETT DUBAI, UNITED ARAB EMIRATES
Media Placement STARCOM Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

In our region, the McCafé brand had been stagnating, as people did not associate the brand with coffee, nor did they have any association with the brand itself. Quite simply, it was overshadowed by the big brand it stemmed from, McDonald’s. The brief was simple, create something that will attract coffee lovers in order increase brand awareness, coffee association, and help the brand come out of the shadows. Budget was minimal of course, and the scalability was limited as we could only use the McDonald’s stores.

Credits

Name Company Position
Bechara Mouzannar Leo Burnett Chief Creative Officer
André Nassar Leo Burnett Dubai Regional Executive Creative Director
Rafael Augusto Leo Burnett Dubai Creative Director
Rodrigo Leal Rodrigues Leo Burnett Dubai Head of Art
Camilla Venegas Leo Burnett Dubai Art Director
Lina Maria Leal Leo Burnett Dubai Art Director
Mahmoud Jaber Leo Burnett Dubai Senior Account Manager
Haytham Dayeh Leo Burnett Dubai Business Lead
Layal Hassi Leo Burnett Dubai Planning Director