2019 Winners & Shortlists

CENTIPEDE

BrandLAND ROVER
Product/ServiceLAND ROVER
EntrantTBWA\ISTANBUL, TURKEY
CategoryDurable Consumer Goods
Idea Creation TBWA\ISTANBUL, TURKEY

Cultural/Context information for the jury.

Land Rover is a brand which emphasizes the importance of nature and often shows elements from wild life in its communication. The brand motto is “Go Beyond” and Land Rover brings it to live by referring to its vehicles. For Land Rover’s first outfit communication we enhanced the keep on going attitude and visualized elements of wild life, replacing the brand logo with real animals, to portray the brand motto.

Credits

Name Company Role
Ilkay Gurpinar TBWA\Istanbul Chief Creative Officer
Volkan Karakaşoğlu TBWA\Istanbul Executive Creative Director
Eser Yazıcı TBWA\Istanbul Group Head
Cem Yolal TBWA\Istanbul Copywriter
Fatih Yılmaz TBWA\Istanbul Art Director
Ender Orfanlı TBWA\Istanbul Account Director
Melike Orhon TBWA\Istanbul Account Manager