2019 Winners & Shortlists

THE ABOU KHALAF'S

Short List
Client/BrandCONNECT
Product/ServiceCONNECT UNLIMITED
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
Type of EntryPosters
CategoryCommercial Public Services
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Production CITYFILMS PRODUCTION Beirut, LEBANON

Cultural/Context information for the jury.

Lebanese urbanites often joke about their rural cousins having larger families because they have little else to do but procreate. And the facts support that, since according to the National Center for Statistics, access to the internet is one of the major contributing factors to the growing gap between rural and urban birth rates in Lebanon. Women living in big cities average 2.1 children, while those living in more remote areas are double the national average. Since Connect is the country’s leading wireless broadband provider, we wanted to bring this insight to life with a pinch of local humor and within an irreverent, documentary-like format. We’ve also played with the family names on each layout: “Al Mouwalled” (The Generator) and “Abou Khalaf” (Father Of All Successors), both hint at an inexhaustible capacity to have children.

Credits

Name Company Position
Walid Kanaan TBWA\RAAD Chief Creative Officer
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Manuel Borde TBWA\RAAD Executive Creative Director
Oswaldo Sa TBWA\RAAD Art Director ACD
Leonardo Konjedic TBWA\RAAD Copywriter
Pedro Velasquez TBWA\RAAD Art Director
Randa Halal TBWA\RAAD Agency Producer
Rouba Asmar TBWA\RAAD Head of Production
Hazem Atieh / Ezzat Habra TBWA\RAAD Creative Services Managers
Romy Abdelnour TBWA\RAAD Corporate Communications Director
Jad Eid City Films Director
Zaven Barsoumian City Films DOP
Joyce Hadifé City Films Executive producer
Bilal Hibri Lucid post Grading
Margot Chedid City Films Editor
Harry Hedeshian City Films Audio
Picture House City Films Locations
Fouad Abdel Malak TBWA\RAAD Photographer