2019 Winners & Shortlists

KEEP YOUR DISTANCE FROM THIS AD

Client/BrandNISSAN
Product/ServiceINSTITUTIONAL
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
Type of EntryPosters
CategoryCorporate Social Responsibility
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

Tailgating is the third most common cause of traffic accidents in the UAE. According to Dubai Police and the Road and Transport Authority (RTA) cars traveling over 80 km/h must keep at least a 5-meter safe distance between each other. But what does 5 meters look like, and how can drivers identify a safe distance on the road? We created a poster that shows drivers what that distance looks like.

Credits

Name Company Position
Walid Kanaan TBWA\RAAD Chief Creative Officer
Fouad Abdel Malak TBWA\RAAd Executive Creative Director
Manuel Borde TBWA\RAAD Executive Creative Director
Osama Siddiq TBWA\RAAD Art Director
Tarik Frank TBWA\RAAD Copywriter
Arthi Rajagopalan TBWA\RAAD Senior Account Director
Kevin Kurian TBWA\RAAD Senior Account Manager
Romy Abdelnour TBWA\RAAD Corporate Communications Director
Hazem Atieh / Ezzat Habra TBWA\RAAD Creative Services Managers
Ghassan Kassabji TBWA\RAAD Managing Director