KEEP YOUR DISTANCE FROM THIS AD
| Brand | NISSAN |
| Product/Service | INSTITUTIONAL |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Corporate Social Responsibility |
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Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
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Media Placement
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OMD Dubai, UNITED ARAB EMIRATES
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Cultural/Context information for the jury.
Tailgating is the third most common cause of traffic accidents in the UAE. According to Dubai Police and the Road and Transport Authority (RTA) cars traveling over 80 km/h must keep at least a 5-meter safe distance between each other. But what does 5 meters look like, and how can drivers identify a safe distance on the road?
We created a poster that shows drivers what that distance looks like.
Credits
| Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
| Fouad Abdel Malak |
TBWA\RAAd |
Executive Creative Director |
| Manuel Borde |
TBWA\RAAD |
Executive Creative Director |
| Osama Siddiq |
TBWA\RAAD |
Art Director |
| Tarik Frank |
TBWA\RAAD |
Copywriter |
| Arthi Rajagopalan |
TBWA\RAAD |
Senior Account Director |
| Kevin Kurian |
TBWA\RAAD |
Senior Account Manager |
| Romy Abdelnour |
TBWA\RAAD |
Corporate Communications Director |
| Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
| Ghassan Kassabji |
TBWA\RAAD |
Managing Director |