2019 Winners & Shortlists

ISTANBULL

Client/BrandDU
Product/ServiceDU ROAMING
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
Type of EntryBillboards
CategoryCommercial Public Services
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement HEARTS & SCIENCE Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

The UAE is a transient place, and is made up of more than 78% of foreign nationals. This means mobile phone roaming rates affect more people, more often. What's also important to mention is the client's bravery in airing these ads for a widespread campaign that includes references to words that could be seen as highly sensitive to the majority of the country's - and the region's - population.

Credits

Name Company Position
Walid Kanaan TBWA\RAAD Chief Creative Officer
Fouad Abdel Malak TBWA\RAAD Executive Creative Director
Manuel Borde TBWA\RAAD Executive Creative Director
Simon Raffaghello TBWA\RAAD Copywriter
Claudio Campisto TBWA\RAAD Head of Art
Alberto Triana TBWA\RAAD Senior Copywriter
Balu Puthalath TBWA\RAAD Art Director
Joe Lahham TBWA\RAAD General Manager/MD
MarcAnthony Haddad TBWA\RAAD Senior Account Director
Ola Ibrahim TBWA\RAAD Senior Account Manager
Ruba Moadad TBWA\RAAD Senior Account Executive
Romy Abdelnour TBWA\RAAD Corporate Communications Director
Hazem Atieh / Ezzat Habra TBWA\RAAD Creative Services Managers