2019 Winners & Shortlists

Cultural/Context information for the jury.

This campaign showcases the role that coffee can play in awakening the mind to capture and connect ideas. We used real-life examples of people who connected simple things, meaningful in Saudi Arabian society, to create a cultural shift. The campaign visually illustrates the nature of creativity, whereby people combine everyday elements to create the entirely new, and suggests that coffee is a catalyst in the creative process. Here in this artwork: Emoji & Hijab (the Islamic head veil “Hijab”). Rayouf Alhumedhi proposed to the Unicode Consortium, the non-profit corporation that reviews and develops new emojis, the idea of adding an emoji with the Islamic headscarf (hijab) to represent Muslim women around the world. She was delighted when the consortium accepted it, and unveiled it on World Emoji Day.

Translation

Emoji & Hijab Translation (Emoji & the Islamic head veil “Hijab”). Tagline Translation (When great ideas cross your mind, be awake to connect them.)