Brand | DUBAI MEDIA CITY |
Product/Service | #DMCHEROES |
Entrant | DUBAI MEDIA CITY, UNITED ARAB EMIRATES |
Category | Business Products & Services |
Idea Creation
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DUBAI MEDIA CITY, UNITED ARAB EMIRATES
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Media Placement
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DUBAI MEDIA CITY, UNITED ARAB EMIRATES
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Cultural/Context information for the jury.
Creative mind is a beautiful place but, manic everyday deadlines can take its toll. In UAE nearly 2/3rds of businesses are affected by increasing workplace anxiety. Constant articles/surveys in Bloomberg (2019),Robert Half (2017) YouGov (2015) reiterate this fact
University of Westminster’s widely acknowledged study states that looking at art reduces concentrations of cortisol i.e. the stress hormone, during a working day.
Dubai Media City(DMC), the largest creative community is 2nd home to most creatives within UAE. They spend a lot of time in/out for meetings from their offices located in the neighborhood’s towers.
DMC knows that the key to success of its community, lies in inspiring their minds. So, we collaborated with an illustrator known for his eccentric style and turned the elevator façades into something right out of a modern art museum. Characterization of the community, the murals captivate the beholder, while punctuating a busy day with infectious smiles.
Credits
Majed Alsuwaidi |
TECOM Group |
Managing Director - DMC DSC and DPC |
Reem Shaban |
TECOM Group |
Executive Director – Marketing and Communications |
Alanoud Al Hashmi |
TECOM Group |
Marketing Manager |
Saad Yusuf |
TECOM Group |
Director Marketing & Events |
Rana Boukheir |
TECOM Group |
Manager Advertising & Venues |
Rachid Deryan |
TECOM Group |
Marketing Intern |
Rami Afifi |
Rami Afifi |
Creative |