FUNNY THINGS OFF THE TOP OF MY HEAD
Brand | HEAD & SHOULDERS |
Product/Service | HEAD & SHOULDERS ANTI DANDRUFF SHAMPOO |
Entrant | SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES |
Category | Live Advertising & Events |
Idea Creation
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SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES
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Media Placement
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STARCOM Dubai, UNITED ARAB EMIRATES
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Production
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DUBOMEDY Dubai, UNITED ARAB EMIRATES
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Cultural/Context information for the jury.
Since looks and image are everything in the Arab world and nobody talks about dandruff, we made everyone laugh at it with our original dandruff jokes.
Write a short summary of what happens in the ambient or digital execution or campaign.
FUNNY THINGS OFF THE TOP OF MY HEAD is an unbranded live show presented by Head & Shoulders, starring the Middle East’s biggest stand-up comedians such as Ali Al Sayed (UAE), Nemr Abou Nassar (Lebanon), Bader Saleh (KSA), Ahmad Al Shammari (Kuwait) and Khalid Mansour (Egypt). All of whom have millions of fans around the region and have been featured on Comedy Central Arabia, Showtime, Esquire, Gulf News and Rolling Stone Middle East. It was a sold-out event with over 2,000 unsuspecting comedy fans.
We launched 14 webisodes across social media, including via the comedians’ social channels. First totally unbranded. Then fully branded.
We then toured around the region (Saudi Arabia, Bahrain and Jordan) to spread more laughter and get more people talking about dandruff and Head & Shoulders.
Credits
Bechara Mouzannar |
Publicis Groupe |
Chief Creative Officer |
Adil Khan |
Saatchi & Saatchi |
CEO |
Komal Bedi Sohal |
Saatchi & Saatchi |
Chief Creative Officer |
William Mathovani |
Saatchi & Saatchi |
Creative Director |
Milad Issa |
Saatchi & Saatchi |
Associate Creative Director |
Daniel Zacatenco |
Saatchi & Saatchi |
Senior Designer |
Vineet Naik |
Saatchi & Saatchi |
Designer |
Maged Kamal |
Saatchi & Saatchi |
Account Director |
Qais Mustafa |
Saatchi & Saatchi |
Account Executive |
Ali Al Sayed, Nemr Abou Nassar, Ahmad Al Shammari, Khalid Mansour, Bader Saleh |
Independent |
Comedians |
Links
Video URL