2019 Winners & Shortlists

FUNNY THINGS OFF THE TOP OF MY HEAD

BrandHEAD & SHOULDERS
Product/ServiceHEAD & SHOULDERS ANTI DANDRUFF SHAMPOO
EntrantSAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES
CategoryLive Advertising & Events
Idea Creation SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES
Media Placement STARCOM Dubai, UNITED ARAB EMIRATES
Production DUBOMEDY Dubai, UNITED ARAB EMIRATES

Cultural/Context information for the jury.

Since looks and image are everything in the Arab world and nobody talks about dandruff, we made everyone laugh at it with our original dandruff jokes.

Write a short summary of what happens in the ambient or digital execution or campaign.

FUNNY THINGS OFF THE TOP OF MY HEAD is an unbranded live show presented by Head & Shoulders, starring the Middle East’s biggest stand-up comedians such as Ali Al Sayed (UAE), Nemr Abou Nassar (Lebanon), Bader Saleh (KSA), Ahmad Al Shammari (Kuwait) and Khalid Mansour (Egypt). All of whom have millions of fans around the region and have been featured on Comedy Central Arabia, Showtime, Esquire, Gulf News and Rolling Stone Middle East. It was a sold-out event with over 2,000 unsuspecting comedy fans. We launched 14 webisodes across social media, including via the comedians’ social channels. First totally unbranded. Then fully branded. We then toured around the region (Saudi Arabia, Bahrain and Jordan) to spread more laughter and get more people talking about dandruff and Head & Shoulders.

Credits

Name Company Role
Bechara Mouzannar Publicis Groupe Chief Creative Officer
Adil Khan Saatchi & Saatchi CEO
Komal Bedi Sohal Saatchi & Saatchi Chief Creative Officer
William Mathovani Saatchi & Saatchi Creative Director
Milad Issa Saatchi & Saatchi Associate Creative Director
Daniel Zacatenco Saatchi & Saatchi Senior Designer
Vineet Naik Saatchi & Saatchi Designer
Maged Kamal Saatchi & Saatchi Account Director
Qais Mustafa Saatchi & Saatchi Account Executive
Ali Al Sayed, Nemr Abou Nassar, Ahmad Al Shammari, Khalid Mansour, Bader Saleh Independent Comedians
Links
Video URL