2019 Winners & Shortlists

Cultural/Context information for the jury.

McDonald’s has introduced the Self-Ordering Kiosks in every restaurant in the region. The ordering process is faster and easier than ever. To convey the simplicity and the easiness of this new service, we developed minimalistic posters to graphically illustrate the exact number of steps and their locations on the touchscreen device. While ordering an iconic McDonald’s product, we recorded the few steps needed to complete the order with the Self-Ordering Kiosk and reproduce the same path on a poster. 2/3 of customers used the Self-Ordering Kiosk for the first time. 70% daily orders were placed on the Self-Ordering Kiosks. Big MacTM, Oreo McFlurryTM and Filet-O-FishTM, the products which were advertised became the best sellers of the month.