Brand | THE WASTE MANAGEMENT COALITION |
Product/Service | WASTE MANAGEMENT |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Special Build |
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Beirut, LEBANON
|
Production
|
STOKED Beirut, LEBANON
|
Additional Company
|
THE WASTE MANAGEMENT COALITION Beirut, LEBANON
|
Cultural/Context information for the jury.
For the past 3 years, Lebanon has been crippled by a major garbage crisis.
To make matters worse, the Lebanese Government has deliberately kept the people of Lebanon in the dark, with its intentions to build harmful incinerators, which would further affect the environment, increase pollution drastically and put the lives and wellbeing of the Lebanese people at risk. We needed to take action and make this invisible danger visible to the people of Lebanon.
Write a short summary of what happens in the ambient or digital execution or campaign.
At the sight of one of Beirut’s key entry points and the future location of a planned waste incinerator, we built a 12+ meter flagpole that delivered a massive flag made of non-toxic smoke. The flag, made of black smoke, was engineered in a way that anyone who could see the flag would know that they would fall into the “danger zone” if the incinerators that were planned.
Credits
Dani Richa |
Impact BBDO Dubai |
Chief Executive Officer |
Paul Shearer |
Impact BBDO Dubai |
Chief Creative Officer |
Logan Allanson |
Impact BBDO Dubai |
Creative Director |
Tres Colacion |
Impact BBDO Dubai |
Creative Director |
Ben Griffiths |
Impact BBDO Dubai |
Associate Creative Director |
Giancarlo Rodas |
Impact BBDO Dubai |
Associate Creative Director |
Marie Claire Maalouf |
Impact BBDO Dubai |
Associate Creative Director |
Sarah Berro, Simone Milani |
Impact BBDO Dubai |
Copywriter |
Bijoy Purayil, Enrico Motti |
Impact BBDO Dubai |
Art Director |
Mohamed Abdelkader |
Impact BBDO Dubai |
Arabic Copywriter |
Ahmed Nawara |
Impact BBDO Dubai |
Graphic Designer |
Noushad P. Pathiyatt |
Impact BBDO Dubai |
Finalizer |
Samantha Stuart - Palmer |
Impact BBDO Dubai |
Managing Director |
Emma Jane Randall |
Impact BBDO Dubai |
Account Executive |
Farid Hobeiche |
Impact BBDO Dubai |
Group Account Director |
Tennyson Torcato |
Impact BBDO |
Creative Services Director |
JOE ABOU-KHALED |
Impact BBDO |
Creative |
John Gerrard |
John Gerrard |
CGI Artist |
Charbel Aouad |
Stoked |
Executive Producer |
Rita El Hachem |
Stoked |
Producer |
Danny Saneh |
Stoked |
Line Producer |
Jack Martinos, Bachar Khattar, Pascal Movsessian |
Stoked |
Cameraman |
Abdo Najjar |
Stoked |
Drone Operator |
Christian Abi Abboud |
Stoked |
Director |
Christian Abi Abboud |
Stoked |
Director |
Christian Abi Abboud |
Stoked |
Director |
Christian Abi Abboud |
Stoked |
Director |
Samer Sweidan |
Stoked |
Location Manager |
Eli Boudjok |
Alleycat |
Digial Art Director |
Rachid J. El Khazen |
OMD |
General Manager |
ELIE ZORBA |
OMD |
Manager |
ELIE ZORBA |
OMD |
Manager |
Links
Website URL