2019 Winners & Shortlists

Background.

Exclusively broadcasted on Twitter in Arabic, the series keeps viewers informed on what’s happening during the Big Four Spring 2019 fashion weeks in New York, London, Milan and Paris with exclusive content. Objectives: Succeed in satisfying our female audience need to recognize and review the international fashion week by only one platform

Describe the creative idea.

Add a localized and unique experience to the fashion week coverage and do it our own way by bringing it to the middle east and by the middle east language in the first of its' kind fashion week coverage Arabic online show.

Describe the strategy.

We knew that women’ top passion point is fashion . 63% of women are passionate about fashion & consume fashion video content on Twitter. And, Twitter asked their female users directly and 86%of women on Twitter would watch a fashion series on Twitter if made available. So We Decided to produce and launch #FrontRow online show in partnership with Twitter MENA to

Describe the execution.

Sayidaty magazine video production team has shot the episodes in an in-house studio and made it through the videos editing and publishing on Twitter mainly and all the other social media accounts related to the magazine

List the results.

We have succeeded to attract 2.1 million unique viewers who haven't had enough of watching the show once but also viewed it multiple times to hit 4.4 million video views with average 300k unique live viewers