2019 Winners & Shortlists

Background.

We found a loophole, in which Arab women were looking for a structured, step by step makeup course Our objectives were to serve them: Professional Makeup Schools From various Arab Regions. Makeup experts who would respond to detailed beauty related questions . Weekly Live streams by renowned makeup artists.

Describe the creative idea.

Being the First online platform to provide free-of-charge professional makeup courses by leading certified makeup institutions

Describe the strategy.

Aljamila is an Arabic Monthly Women’s magazine. It mainly involves news on beauty and health, and offers its readers in-depth articles about the latest make-up looks, beauty products and treatments as well as news on health and fitness. With Arab Women In Mind, we are sensitive to their cultural values along with financial and time constraints. Therefore, we offered them the access to learn from anywhere in the world

Describe the execution.

Aljamila Beauty School, a website that provides live-streamed courses targeting beginners and professionals looking to polish their skills in make up as a first step, hair and nails care will follow, and hence bring a?ordable education straight to their homes, around the clock. The courses offered are done in affiliation with various beauty schools in the Arab region, brining expertise and skills from different markets, to cater to the varied tastes and needs.

List the results.

391K Page Visitors 6.5K Registered Users 21K Watched Videos 3 Livestreams