2019 Winners & Shortlists

Background.

AboutHer.com has been the first online, English media platform that celebrates the achievements of Saudi women. We are also the first to create an exclusive directory of 100 Most Influential Saudi Women, amongst others, including the Top 50 Saudi Women In Sport. Our Objectives: To eradicate stereotypical views on Saudi Arabia’s attitude towards women and be a voice for them. To highlight the outstanding contributions of Arab women and their achievements across the globe. To focus on Saudi women who are leading change within their communities. To celebrate Arab female entrepreneurs and encourage future generations to aspire to take on bold, leadership positions.

Describe the creative idea.

Creating an online platform to be a strong and universal medium for every voice and every woman.

Describe the strategy.

Our 2018: Not only has AboutHer.com maintained it’s stance on being a voice for Saudi women, and a platform for their achievements, we have also developed a focus on current affairs in Saudi Arabia and have consistently highlighted what the kingdom has to offer, including places to travel, dine and entertainment events. True visionary, Saudi Crown Prince Mohammed bin Salman has been at the forefront of change and positive developments for sectors including, tourism and culture and entertainment, not to mention, a huge step towards equal rights for women, all of which AboutHer.com takes pride in championing. In 2018, we ensured strongly advocated for major events including, Saudi women being able to drive for the first time, women being allowed to attend gender mixed sporting events, the opening of movie theatres within the kingdom, and plans for Saudi’s latest NEOM project, to name just a few.

Describe the execution.

Since launching AboutHer.com and analyzing the online behaviors of our readers, we found that conveying the inspirational stories of successful Arab women, seemed to be the main topic of interest – therefore successfully enforcing our objectives.

List the results.

Our statistics show that our profiles on these incredible women, in 2017, were the most visited pages which means that AboutHer.com had been triumphant in engaging a local and global readership that are interested in our message and the empowering image we advocate. The interest in our profiles on leading women from the Arab world, fashion, travel and lifestyle pages continued throughout 2018 and attracted a greater international audience. In 2018, AboutHer.com also saw a significant increase in new site visitors from across the world and a giant leap in clicks from within the Arab region. Since our launch, we have achieved a total social media following of 60k+ followers to date, and are still rapidly growing. Year to date we have had 1.6million+ unique users to AboutHer.com, globally with an ever-growing international readership.