2019 Winners & Shortlists

Background.

Launched in March 2018, Ahalina and Sayidaty Award aims to encourage Saudi Arabian women to enter the business market, and is the first award of its kind that has been made possible by a partnership between a bank and a magazine. The award aims at recognizing and supporting young Saudi businesswomen who have excellent ideas for projects that could benefit the national economy if provided with necessary funding.

Describe the creative idea.

It was the first of its' kind award to be of partnership between a magazine and a bank to address a social cause and play a big role in affecting the community

Describe the strategy.

Ahalina award saw nominations of more than 300 young female entrepreneurs. Fifteen contestants were selected and were then given intensive training courses and workshops winners were chosen after many months of hard work undertaken by all 15 young Saudi female contestants, an extensive process which began with nomination applications, then various phases of training, qualifying, and assessment, and finally the last stage where the dreams of three out of 15 strong candidates became reality. In first place was Souad Abdullah Marisi, Her project involved developing the education curricula through an organization that works on programing, printing, distributing, and publishing science fiction stories Shaiyma'a Bukhari from Tabuk won the second award. The project aims to establish the first Saudi Arabian trademark for breastfeeding covers and cloth holders for children Masarra Falata from Riyadh took home the third prize. Her project aims to harness artificial intelligence through robots to serve people

Describe the execution.

At the Launch of the Awards in March 2018 we were challenged to receive high number of registrations needed but we have overcomed this by promoting the Awards page across Sayidaty online, social and offline platforms. We have succeeded to receive 300 submissions but here arose another challenge in choosing the right categories of project during the filtration phase and setting up the judgement criteria that are necessary to apply across all the submitted project ideas. Hence, we wanted to make sure that the chosen candidates are fairly and precisely decided.

List the results.

Ahalina & Sayidaty Awards project has had a great impact and drove many interactions across online and social platforms that can be summarized as follows; Online Page Users: 20,601 Pageviews:33,884 Sessions: 24,461 Subscribers: 300 Social Media: More than 10.5 million accounts which created content using the campaign hashtag #?????_???????_?????? **Facebook** * Avg. Reach Per Day: 3,650,168 * Video Views: 54,468,982 * Interactions: 3.4 Million **Twitter** * Impressions: 34.7 Million * Media Views (Videos): 7.9 Million * Direct Interactions: 314,568 Times **Instagram** * Total Interactions: 6.8 Million We have acheievd huge offline and online coverage of the Awards: Newspaper Coverage * AL Riyadh News paper December 12 2018 * Oukaz NewspaperDecember 12 Website Coverage * MNBR.COM http://www.mnbr.news/116022.html * ALHADATHONLINE https://www.alhadathonline.org/?p=273777 * GODAIDNEWS.COM https://www.godaidnews.com/40834.html#.XA4_ZYAFvrg.whatsapp * LOMAZA.COM https://www.google.com.sa/amp/s/lomazoma.com/eve/amp * AJEL.COM http://www.ajel-news24.net/234059/ * AL MOUSTAHLEK.COM http://www.almoustahlek.com/99953/ * ALTAMAUZ.COM http://altamauz.net/index.php/news/show/?id=36270 * RWFID.COM https://www.rwifd.com/?p=296839 * ARABYOUM.COM https://www.google.com.sa/amp/s/www.arabyoum.com/Ksa/amp/7766879 * ZAFFATSA.COM https://zaffatsa.wordpress.com/2018/12/10/%d8%ac%d8%a7%d8%a6%d8%b2%d8%a9-%d8%a3%d9%87%d8%a7%d9%84%d9%8a%d9%86%d8%a7-%d9%88%d8%b3%d9%8a%d8%af%d8%aa%d9%8a-%d8%aa%d8%b9%d9%84%d9%86-%d8%b9%d9%86-%d8%a3%d8%b3%d9%85%d8%a7%d8%a1-%d8%a7%d9%84%d9%81/ * M-E3LAMION.COM http://www.m-e3lamion.com/n/s/14717#.XA6AdP0AJLI.whatsapp