2019 Winners & Shortlists

Title Brand Product / Service Entrant Company Country Production Company Country Award
A01 Fast Moving Consumer Goods
WE ARE OREO PEOPLE
MONDELEZ INTERNATIONAL / OREO
SPARK FOUNDRY Dubai UNITED ARAB EMIRATES HORIZON FCB Dubai UNITED ARAB EMIRATES
Short List
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
Silver
A02 Durable Consumer Goods, including Cars
Q 5-0
INFINITI / Q50
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
BMW CONTEMPORARY "HER LEGACY"
BMW MIDDLE EAST / BMW 8 SERIES
SERVICEPLAN Dubai UNITED ARAB EMIRATES NEVEREST München GERMANY
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
LUCKY FACE
LA LIBANAISE DES JEUX / LOTTO
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
THE OFFICIAL SPONSOR OF LOSERS
MCDONALD'S / MCDONALD'S WORLD CUP CAMPAIGN
FP7/BEY Beirut LEBANON
Short List
THE KFC SCROLL THRU
KFC UAE / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
SLOW FACE
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES JOY FILMS Dubai UNITED ARAB EMIRATES
Bronze
ELEVATOR TWEETS
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai / 815 STUDIOS Dubai UNITED ARAB EMIRATES
Bronze
HEKAYA FAMILY
ETISALAT MISR / TARRIF
FP7/CAI Cairo EGYPT CINEGRAM Giza EGYPT
Short List
A07 Corporate Social Responsibility
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES HANZO FILMS Dubai UNITED ARAB EMIRATES
Short List
A09 Charities & Non-profit
FUTURE REINA
CHILDREN'S CANCER CENTER OF LEBANON / CCCL
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Short List
YOUNG BRIDE
RDFL / RDFL
J. WALTER THOMPSON Beirut LEBANON J. WALTER THOMPSON Beirut LEBANON
Short List
B02 Microsites
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
Bronze
B03 Web Service / App
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
Short List
C01 Online Ad
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
Short List
D01 Social Video
DRIVE BACK
INFINITI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES SUGAR RUSH PRODUCTIONS Beirut LEBANON
Short List
#SHAMEONWHO
ABAAD / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON ROAD 2 FILM Beirut LEBANON
Short List
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES HANZO FILMS Dubai UNITED ARAB EMIRATES
Silver
SUPPORT HER JOURNEY
SHELL / HELIX
AL JOMAIH AND SHELL LUBRICATING OIL COMPANY LIMITED Riyadh SAUDI ARABIA
Short List
LITTLE PONY
CHEVROLET / CHEVROLET
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES
Bronze
DEMAGH TANYA
ETISALAT MISR / TARRIF
FP7/CAI Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
THE ABOU KHALAF'S
CONNECT / CONNECT UNLIMITED
TBWA\RAAD Dubai UNITED ARAB EMIRATES CITYFILMS PRODUCTION Beirut LEBANON
Short List
D03 Webisodes / Series
THE CAFE AROUND THE CORNER - EPISODE 2
BANK AUDI / DIGITAL SOLUTIONS/CHANNELS
LEO BURNETT BEIRUT LEBANON LEO BURNETT BEIRUT / M&M Beirut LEBANON
Short List
D04 Brand / Product Video
GARANTI PENSION - PISA
GARANTI PENSION / PENSION
PUNCH BBDO Istanbul TURKEY KRAKEN ISTANBUL TURKEY
Short List
E02 Social Purpose
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES HANZO FILMS Dubai UNITED ARAB EMIRATES
Bronze
YOUNG BRIDE
RDFL / RDFL
J. WALTER THOMPSON Beirut LEBANON J. WALTER THOMPSON Beirut LEBANON
Short List
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
TRUCK ART CHILDFINDER
BERGER PAINTS / BERGER PAINTS
BBDO PAKISTAN Lahore PAKISTAN SARAH TAREEN PRODUCTIONS Lahore PAKISTAN
Short List
THE BLANK EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES DEJA VU Dubai UNITED ARAB EMIRATES
Short List
E03 Innovative Use of Social or Community
CADILLAC DESIGN
CADILLAC / CADILLAC
INTERESTING TIMES Beirut LEBANON
Short List
CARGO PASSENGER CLASS
FLYADEAL / FLYADEAL AIRLINE
77 MEDIA Jeddah SAUDI ARABIA
Bronze
100 SIMPLE JOYS OF DRIVING
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
Q 5-0
INFINITI / Q50
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
E04 Real-Time Response
HAILSTORM IN ISTANBUL
IKEA / IKEA
TBWA\ISTANBUL TURKEY
Grand Prix
E05 Influencer / Talent
#THEBREATH
THE ORGANIZING COMMITTEE OF MOROCCO 2026 / WORLD CUP 2026: BIDDING NATION
SHARE CONSEIL Casablanca MOROCCO SHARE CONSEIL Casablanca MOROCCO
Short List
DEMAGH TANYA
ETISALAT MISR / TARRIF
FP7/CAI Cairo EGYPT LIGHTHOUSE FILMS Cairo EGYPT
Short List
E06 Co-Creation & User Generated Content
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
Bronze
E08 Community Building / Management
NETFLIX-LA CASA DE PAPEL
NETFLIX / NETFLIX LA CASE DE PAPEL
KIJAMII Cairo EGYPT MADE IN SAUDI FILMS Jeddah SAUDI ARABIA
Short List
F01 Branded Games
ABUDHABIGP CHALLENGE
YAS MARINA CIRCUIT/ADMM / FORMULA 1 ABU DHABI GRAND PRIX
SPARK FOUNDRY Dubai UNITED ARAB EMIRATES
Short List
G02 Branded Tech Offline
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES HERTZ RADIO Manila / RAMA INTERNATIONAL LIMITED Dubai THE PHILIPPINES / UNITED ARAB EMIRATES
Bronze
H01 Integrated Multi-Platform Campaign (Online & Offline)
SLOW FACE
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES JOY FILMS Dubai UNITED ARAB EMIRATES
Short List
ABSOLUT CIVIL LOVE
ABSOLUT VODKA / ABSOLUT VODKA
INTERESTING TIMES Beirut LEBANON
Short List
AL UMOBUWAH: PUTTING "MUM" INTO "PARENTHOOD"
BABYSHOP / MOTHER'S DAY BRAND ACTIVATION
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
TWIX FACE OFF
MARS / TWIX
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT PROXIMITY Dubai UNITED ARAB EMIRATES
Short List
I01 User Experience (UX)
MCCAFÉ "SIMPLE"
MCDONALD'S / MCCAFÉ
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI UNITED ARAB EMIRATES
Bronze
I02 Overall Aesthetic Design
THE BEST METER IN THE WORLD
PIZZA HUT / LIMO PIZZA
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES NINE PROJECTS Cairo EGYPT
Short List
I03 Storytelling
GIVE IN TO GIVING
ENBD / VOLUNTEER
LEO BURNETT DUBAI UNITED ARAB EMIRATES HANZO FILMS Dubai UNITED ARAB EMIRATES
Gold
I04 Innovative Use of Technology
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES HERTZ RADIO Manila / RAMA INTERNATIONAL LIMITED Dubai THE PHILIPPINES / UNITED ARAB EMIRATES
Bronze
FUTURE REINA
CHILDREN'S CANCER CENTER OF LEBANON / CCCL
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE Beirut LEBANON
Short List