Dubai Lynx 2023

Title Brand Product / Service	Entrant Company	Location	Media Placement	Location	Award
B05 Use of Ambient Media: Small Scale
IMMUNITY CHARM MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM	McCANN INDIA Mumbai	INDIA	McCANN HEALTH New Delhi	INDIA
B06 Use of Ambient Media: Large Scale
THE DOVE-ONLY SALON UNILEVER MIDDLE EAST / DOVE BEAUTY BAR	GEOMETRY GLOBAL Dubai	UNITED ARAB EMIRATES	GEOMETRY GLOBAL Dubai	UNITED ARAB EMIRATES
LIFE SAVING SCARECROW VARUNA PUMPS / AGRICULTURAL PUMPS	Y&R DUBAI	UNITED ARAB EMIRATES
ABSOLUT ART OF A RANDOM NIGHT PERNOD RICARD GULF / ABSOLUT	INTERESTING TIMES Beirut	LEBANON
B07 Use of Events
TO EACH HIS TEAM, MOBILY FOR ALL MOBILY / TELECOMMUNICATION	INITIATIVE MENA Riyadh	SAUDI ARABIA	INITIATIVE MENA Riyadh	SAUDI ARABIA
GOOD THINGS COME IN 3... DAKKAT! OLD METRO/TMG / ABU FT. YOUSRA - 3 DAKKAT SONG	BRAVO AGENCY Cairo	EGYPT	BRAVO AGENCY Cairo	EGYPT
ELEGUNS PPM / N/A	J. WALTER THOMPSON RIYADH	SAUDI ARABIA
BRIDAL UNIFORM UN WOMEN PAKISTAN / PUBLIC SERVICE	BBDO PAKISTAN Lahore	PAKISTAN			Short List
B08 Use of Stunts
TO FIND WHAT CAN'T BE FOUND UN WOMEN EGYPT / UN WOMEN EGYPT	DDB DUBAI	UNITED ARAB EMIRATES
THE DOVE-ONLY SALON UNILEVER MIDDLE EAST / DOVE BEAUTY BAR	GEOMETRY GLOBAL Dubai	UNITED ARAB EMIRATES	GEOMETRY GLOBAL Dubai	UNITED ARAB EMIRATES
KEFA SPARE PARTS AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	OMD Dubai	UNITED ARAB EMIRATES	Bronze
BRIDAL UNIFORM UN WOMEN PAKISTAN / PUBLIC SERVICE	BBDO PAKISTAN Lahore	PAKISTAN			Silver
ARABIC REASSEMBLED AL FUTTAIM / IKEA	IMPACT BBDO Dubai	UNITED ARAB EMIRATES
#URDUPOEATRY KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI	BBDO PAKISTAN Lahore	PAKISTAN
#SHEDRIVES NISSAN SAUDI ARABIA / INSTITUTIONAL	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	OMD Dubai	UNITED ARAB EMIRATES
B09 Use of Digital Platforms
THE PROMOTICON MCDONALD'S / MCDELIVERY APP	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	OMD Dubai	UNITED ARAB EMIRATES
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY OMO / "DIRT IS GOOD" RELAUNCH	FP7/DXB Dubai	UNITED ARAB EMIRATES	PHD Dubai MAGNA GLOBAL Dubai	UNITED ARAB EMIRATES	Bronze
POTATOES ON MARS CIP - THE INTERNATIONAL POTATO CENTER / POTATOES	MEMAC OGILVY & MATHER Dubai	UNITED ARAB EMIRATES
I'M NOT A FAKE VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN	MEMAC OGILVY & MATHER Dubai	UNITED ARAB EMIRATES
ALJ TOYOTA AFTER SALES ALJ MOTORS / TOYOTA AFTER SALES	STARCOM Jeddah	SAUDI ARABIA	STARCOM Jeddah	SAUDI ARABIA
B10 Use of Mobile
WIRELESS CHARGING FURNITURE IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE	MEMAC OGILVY & MATHER Dubai	UNITED ARAB EMIRATES
THE PROMOTICON MCDONALD'S / MCDELIVERY APP	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	OMD Dubai	UNITED ARAB EMIRATES
SNAPCHAT FOR MUSIC MOBILY / TELECOMMUNICATION	INITIATIVE MENA Riyadh	SAUDI ARABIA	INITIATIVE MENA Riyadh	SAUDI ARABIA
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE! PEPSICO / PEPSI COLA	IMPACT BBDO Cairo	EGYPT
BATTERY BUSTER CHEVROLET / BOLT EV	COMMONWEALTH//McCANN Dubai	UNITED ARAB EMIRATES	CARAT Dubai	UNITED ARAB EMIRATES	Bronze
B11 Use of Social Platforms
WIRELESS CHARGING FURNITURE IKEA SAUDI ARABIA / WIRELESS CHARGING FURNITURE	MEMAC OGILVY & MATHER Dubai	UNITED ARAB EMIRATES
WARRI (AR/VERB): EXPOSE ASSOCIATION TUNISIENNE DES FEMMES DÉMOCRATES / WOMEN'S RIGHTS	Y&R DUBAI	UNITED ARAB EMIRATES
UNIVERSITY PRIDE NESCAFE / NESCAFE 3IN1	FP7/CAI Cairo	EGYPT	ZENITH Cairo	EGYPT
TO EACH HIS TEAM, MOBILY FOR ALL MOBILY / TELECOMMUNICATION	INITIATIVE MENA Riyadh	SAUDI ARABIA	INITIATIVE MENA Riyadh	SAUDI ARABIA
THE CHRONICLES OF OUFA EGYPTIAN GULF BANK / FINANCIAL SECTOR	INITIATIVE MENA Cairo	EGYPT	INITIATIVE MENA Cairo	EGYPT
SWAROVSKI MINI VIMTO AUJAN COCA-COLA / FMCG - BEVERAGES	UM MENA Dubai	UNITED ARAB EMIRATES	UM MENA Dubai	UNITED ARAB EMIRATES
SNAPCHAT FOR MUSIC MOBILY / TELECOMMUNICATION	INITIATIVE MENA Riyadh	SAUDI ARABIA	INITIATIVE MENA Riyadh	SAUDI ARABIA
SLOW TRENDS CONNECT / CONNECT BOUNDLESS	TBWA\RAAD Dubai	UNITED ARAB EMIRATES			Gold
REIMAGINE ZAHRA'S WORLD UNHCR / PS BATTLE	OGILVYONE Dubai	UNITED ARAB EMIRATES
POLLS OF ADVENTURE NISSAN / NISSAN PATROL Y61	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	OMD Dubai	UNITED ARAB EMIRATES	Short List
EXPLAIN IT LIKE SAMSUNG / SAMSUNG DURABLE GOODS	CHEIL WORLDWIDE Istanbul	TURKEY	STARCOM Istanbul	TURKEY
AUDI LOOOOL AUDI / AUDI BRAND IMAGE	ACCESS Tunis	TUNISIA	ACCESS Tunis	TUNISIA
AN ODE TO ARAB FEMINISM MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION	FP7/BEY Beirut	LEBANON
#SHEDRIVES NISSAN SAUDI ARABIA / INSTITUTIONAL	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	OMD Dubai	UNITED ARAB EMIRATES
B12 Use of Technology
THE LIGHT PIN PROJECT UNILEVER / OMO	RÉPUBLIQUE Beirut	LEBANON	RÉPUBLIQUE Beirut	LEBANON
PUT YOURSELF IN THEIR SHOES SAMSUNG ELECTRONICS LEVANT / VIRTUAL REALITY (VR)	CHEIL WORLDWIDE Amman	JORDAN
PEPSI RAMADAN - THE AD YOU CAN'T WATCH ALONE! PEPSICO / PEPSI COLA	IMPACT BBDO Cairo	EGYPT
AUDIO HUNTERS INFINITI / INFINITI	TBWA\RAAD Dubai	UNITED ARAB EMIRATES			Bronze
C01 Use of Brand or Product Integration into a Programme or Platform
CAMELPOWER NISSAN / DESERT LINEUP	TBWA\RAAD Dubai	UNITED ARAB EMIRATES	OMD Dubai	UNITED ARAB EMIRATES
C02 Use of Co-Creation & User Generated Content
FOR EVERY LITTLE WONDER JOHNSON & JOHNSON / JOHNSON'S	IMPACT BBDO Dubai	UNITED ARAB EMIRATES
DUBAI FONT THE EXECUTIVE COUNCIL / DUBAI FONT	Y&R DUBAI	UNITED ARAB EMIRATES
C03 Use of Branded Content created for Digital or Social Media
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY OMO / "DIRT IS GOOD" RELAUNCH	FP7/DXB Dubai	UNITED ARAB EMIRATES	PHD Dubai MAGNA GLOBAL Dubai	UNITED ARAB EMIRATES	Short List
TANG: TOUCH OF MAGIC MONDELEZ PAKISTAN LIMITED / TANG	BRAINCHILD COMMUNICATIONS Karachi	PAKISTAN	BRAINCHILD COMMUNICATIONS Karachi	PAKISTAN
STING "REMAKE THE BOXER" PEPSICO. / STING ENERGY DRINK	BBDO PAKISTAN Lahore	PAKISTAN	MINDSHARE Lahore	PAKISTAN
SLOW TRENDS CONNECT / CONNECT BOUNDLESS	TBWA\RAAD Dubai	UNITED ARAB EMIRATES			Short List

B05 Use of Ambient Media: Small Scale
IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / THE IMMUNITY CHARM

McCANN INDIA Mumbai

INDIA

McCANN HEALTH
New Delhi

INDIA

B06 Use of Ambient Media: Large Scale
THE DOVE-ONLY SALON
UNILEVER MIDDLE EAST / DOVE BEAUTY BAR

GEOMETRY GLOBAL Dubai

UNITED ARAB EMIRATES

GEOMETRY GLOBAL
Dubai

UNITED ARAB EMIRATES
LIFE SAVING SCARECROW
VARUNA PUMPS / AGRICULTURAL PUMPS

Y&R DUBAI

UNITED ARAB EMIRATES
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT

INTERESTING TIMES Beirut

LEBANON

C01 Use of Brand or Product Integration into a Programme or Platform
CAMELPOWER
NISSAN / DESERT LINEUP

TBWA\RAAD Dubai

UNITED ARAB EMIRATES

OMD
Dubai

UNITED ARAB EMIRATES

C02 Use of Co-Creation & User Generated Content
FOR EVERY LITTLE WONDER
JOHNSON & JOHNSON / JOHNSON'S

IMPACT BBDO Dubai

UNITED ARAB EMIRATES
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT

Y&R DUBAI

UNITED ARAB EMIRATES

2018 Winners & Shortlists