ABSOLUT ART OF A RANDOM NIGHT
Brand | PERNOD RICARD GULF |
Product/Service | ABSOLUT |
Entrant | INTERESTING TIMES Beirut, LEBANON |
Category | Use of Ambient Media: Large Scale |
Idea Creation
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INTERESTING TIMES Beirut, LEBANON
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Brief Explanation
Nightlife in Dubai is known to having become sterile and sometimes dull, and in an attempt to disrupt Dubai's nightlife and bring the Art of a Random Night to life, we launched our Snapchat account via the Snapchat booth which rotated at events and where users were prompted to step inside it and respond to one question: Where will the night take you?
The booth design made use of an infinite space optical illusion. Inside the booth the Absolutist looked into the darkness and told us where the night will take them.
To raise interest and encourage participation, we had masked promoters present at location. Their outfits were comprised of ultra trendy garments to add an authentic and artistic touch of the brand.
The booth was activated at 2 events - All Day I Dream and Groove on the Grass.
Credits
Mo Alghossein |
Interesting Times |
Creative Partner |
Tres Colacion |
Interesting Times |
Associate Creative Director |
Ali El Sayed |
Interesting Times |
Head Of Arts |
Ashraf Mansour |
Interesting Times |
Planning Director |
Wassim Bassil |
Interesting Times |
Partner/CEO |
Sara Samad |
Interesting Times |
Account Executive |
Jimmy Francis |
Interesting Times |
Creative Partner |
Links
Social Media URL