2018 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
C03 Use of Branded Content created for Digital or Social Media
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
Short List
B09 Use of Digital Platforms
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
Bronze
A01 Fast Moving Consumer Goods
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH
FP7/DXB Dubai UNITED ARAB EMIRATES PHD Dubai UNITED ARAB EMIRATES
Gold
B06 Use of Ambient Media: Large Scale
ABSOLUT ART OF A RANDOM NIGHT
PERNOD RICARD GULF / ABSOLUT
INTERESTING TIMES Beirut LEBANON
E01 Use of Integrated Media
HOW TO FALL IN LOVE IN 3 STEPS
GOUNA AND GOUNA FILM FESTIVAL / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT BRAVO AGENCY Cairo EGYPT
B07 Use of Events
GOOD THINGS COME IN 3... DAKKAT!
OLD METRO/TMG / ABU FT. YOUSRA - 3 DAKKAT SONG
BRAVO AGENCY Cairo EGYPT BRAVO AGENCY Cairo EGYPT
B06 Use of Ambient Media: Large Scale
LIFE SAVING SCARECROW
VARUNA PUMPS / AGRICULTURAL PUMPS
Y&R DUBAI UNITED ARAB EMIRATES
A02 Durable Consumer Goods, including Cars
AUTO-COMPLETE RADIO
CHEVROLET / ALL-NEW 2018 CHEVROLET EQUINOX
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
B02 Use of Audio Platforms
AUTO-COMPLETE RADIO
CHEVROLET / ALL-NEW 2018 CHEVROLET EQUINOX
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
F02 Excellence in Media Planning
AUTO-COMPLETE RADIO
CHEVROLET / ALL-NEW 2018 CHEVROLET EQUINOX
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
A09 Charities & Non-profit
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
B03 Use of Print
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Short List
B05 Use of Ambient Media: Small Scale
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
Gold
B04 Use of Outdoor
AUDI LOOOOL
AUDI / AUDI BRAND IMAGE
ACCESS Tunis TUNISIA ACCESS Tunis TUNISIA
B11 Use of Social Platforms
AUDI LOOOOL
AUDI / AUDI BRAND IMAGE
ACCESS Tunis TUNISIA ACCESS Tunis TUNISIA
C03 Use of Branded Content created for Digital or Social Media
MCDONALD'S - BIG TASTY
MCDONALD'S / BIG TASTY
LEO BURNETT DUBAI UNITED ARAB EMIRATES
A09 Charities & Non-profit
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
F03 Excellence in Media Execution
UNLIKELY DONORS
DSC / BLOOD DONATION
J. WALTER THOMPSON RIYADH SAUDI ARABIA
B10 Use of Mobile
BATTERY BUSTER
CHEVROLET / BOLT EV
COMMONWEALTH//McCANN Dubai UNITED ARAB EMIRATES CARAT Dubai UNITED ARAB EMIRATES
Bronze
C03 Use of Branded Content created for Digital or Social Media
ESPN & EMIRATES: FLYING THE FLAG
EMIRATES / BRANDING
ESPN SPORTS MEDIA LIMITED Dubai UNITED ARAB EMIRATES HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES
IMAGINE DUBAI
DCTCM - DUBAI CORPORATION FOR TOURISM AND COMMERCE MARKETING / CITY OF DUBAI
HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES HAVAS MEDIA MIDDLE EAST Dubai UNITED ARAB EMIRATES
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C03 Use of Branded Content created for Digital or Social Media
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
B11 Use of Social Platforms
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Gold
A01 Fast Moving Consumer Goods
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
B08 Use of Stunts
#URDUPOEATRY
KASHMIR COOKING OILS & BANASPATI / COOKING OILS AND BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
A02 Durable Consumer Goods, including Cars
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
C01 Use of Brand or Product Integration into a Programme or Platform
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
E01 Use of Integrated Media
CAMELPOWER
NISSAN / DESERT LINEUP
TBWA\RAAD Dubai UNITED ARAB EMIRATES OMD Dubai UNITED ARAB EMIRATES
B06 Use of Ambient Media: Large Scale
THE DOVE-ONLY SALON
UNILEVER MIDDLE EAST / DOVE BEAUTY BAR
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
B08 Use of Stunts
THE DOVE-ONLY SALON
UNILEVER MIDDLE EAST / DOVE BEAUTY BAR
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
A06 Corporate Image & Sponsorship
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
C02 Use of Co-Creation & User Generated Content
DUBAI FONT
THE EXECUTIVE COUNCIL / DUBAI FONT
Y&R DUBAI UNITED ARAB EMIRATES
B04 Use of Outdoor
AQUABOARD
BEKO / ENERGY EFFICIENT WASHING MACHINES
McCANN ISTANBUL TURKEY McCANN ISTANBUL TURKEY
A02 Durable Consumer Goods, including Cars
AQUABOARD
BEKO / ENERGY EFFICIENT WASHING MACHINES
McCANN ISTANBUL TURKEY McCANN ISTANBUL TURKEY
C03 Use of Branded Content created for Digital or Social Media
ALWALIMAH CHEF SEASON 2
ALWALIMAH BRAND / ENHANCE THE COOKING SKILLS FOR THE WOMEN WHO HAVE PASSION & LOVE FOR COOKING
MAYAR FOODS COMPANY Dammam SAUDI ARABIA ABILITY AGENCY Riyadh SAUDI ARABIA
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
THE CHRONICLES OF OUFA
EGYPTIAN GULF BANK / FINANCIAL SECTOR
INITIATIVE MENA Cairo EGYPT INITIATIVE MENA Cairo EGYPT
B11 Use of Social Platforms
THE CHRONICLES OF OUFA
EGYPTIAN GULF BANK / FINANCIAL SECTOR
INITIATIVE MENA Cairo EGYPT INITIATIVE MENA Cairo EGYPT
F01 Excellence in Media Insights & Strategy
THE CHRONICLES OF OUFA
EGYPTIAN GULF BANK / FINANCIAL SECTOR
INITIATIVE MENA Cairo EGYPT INITIATIVE MENA Cairo EGYPT
B05 Use of Ambient Media: Small Scale
RANI SUPER ORANGE
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
RANI SUPER ORANGE
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA Dubai UNITED ARAB EMIRATES
B03 Use of Print
RANI SUPER ORANGE
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA Dubai UNITED ARAB EMIRATES
A01 Fast Moving Consumer Goods
SWAROVSKI MINI VIMTO
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA Dubai UNITED ARAB EMIRATES
B11 Use of Social Platforms
SWAROVSKI MINI VIMTO
AUJAN COCA-COLA / FMCG - BEVERAGES
UM MENA Dubai UNITED ARAB EMIRATES UM MENA Dubai UNITED ARAB EMIRATES
B02 Use of Audio Platforms
LOST FREQUENCY
HEARLIFE CLINIC / HEARLIFE CLINIC
FP7/DXB Dubai UNITED ARAB EMIRATES FP7/DXB Dubai UNITED ARAB EMIRATES
B05 Use of Ambient Media: Small Scale
SECURITY PATCH
HP / HP SECURE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
A06 Corporate Image & Sponsorship
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
B11 Use of Social Platforms
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
C03 Use of Branded Content created for Digital or Social Media
AN ODE TO ARAB FEMINISM
MASHROU' LEILA / IBN EL LEIL (SON OF THE NIGHT) DELUXE EDITION
FP7/BEY Beirut LEBANON
A07 Corporate Social Responsibility
ARABIC REASSEMBLED
AL FUTTAIM / IKEA
IMPACT BBDO Dubai UNITED ARAB EMIRATES