|
Title
Brand
Product / Service
|
Entrant Company |
Location
|
Media Placement
|
Location
|
Award
|
|
A01 Fast Moving Consumer Goods
|
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
PHD
Dubai
MAGNA GLOBAL
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
|
A02 Durable Consumer Goods, including Cars
|
GONE IN 6 DAYS
INFINITI OF ARABIAN AUTOMOBILES / INFINITI'S AUTOMANIA TRADE-IN |
INITIATIVE MENA Dubai |
UNITED ARAB EMIRATES |
INITIATIVE MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61 |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
A05 Financial Products & Services, Commercial Public Services, B2B Products & Services
|
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD |
FP7/RUH Riyadh |
SAUDI ARABIA |
FP7/RUH
Riyadh
|
SAUDI ARABIA
|
Grand Prix
|
|
A07 Corporate Social Responsibility
|
#SHEDRIVES
NISSAN SAUDI ARABIA / INSTITUTIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
A09 Charities & Non-profit
|
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Short List |
|
B01 Use of Screens
|
RTA - SMART MOVES
RTA / S'HAIL |
GEOMETRY GLOBAL Dubai |
UNITED ARAB EMIRATES |
GEOMETRY GLOBAL
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B02 Use of Audio Platforms
|
AUDIO HUNTERS
INFINITI / INFINITI |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
|
B03 Use of Print
|
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
B04 Use of Outdoor
|
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD |
FP7/RUH Riyadh |
SAUDI ARABIA |
FP7/RUH
Riyadh
|
SAUDI ARABIA
|
Short List |
|
B05 Use of Ambient Media: Small Scale
|
SKINS OF PEACE
AMNESTY INTERNATIONAL / AMNESTY INTERNATIONAL |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Gold
|
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Silver
|
|
B07 Use of Events
|
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Short List |
|
B08 Use of Stunts
|
BRIDAL UNIFORM
UN WOMEN PAKISTAN / PUBLIC SERVICE |
BBDO PAKISTAN Lahore |
PAKISTAN |
|
|
Silver
|
KEFA SPARE PARTS
AWR ARABIAN AUTOMOBILES / NISSAN GENUINE PARTS / SERVICE CENTER |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B09 Use of Digital Platforms
|
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
PHD
Dubai
MAGNA GLOBAL
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B10 Use of Mobile
|
BATTERY BUSTER
CHEVROLET / BOLT EV |
COMMONWEALTH//McCANN Dubai |
UNITED ARAB EMIRATES |
CARAT
Dubai
|
UNITED ARAB EMIRATES
|
Bronze
|
|
B11 Use of Social Platforms
|
POLLS OF ADVENTURE
NISSAN / NISSAN PATROL Y61 |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
OMD
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Gold
|
|
B12 Use of Technology
|
AUDIO HUNTERS
INFINITI / INFINITI |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Bronze
|
|
C03 Use of Branded Content created for Digital or Social Media
|
THE DULLEST AD IN HISTORY FOR THE LEAST ACTIVE KIDS IN HISTORY
OMO / "DIRT IS GOOD" RELAUNCH |
FP7/DXB Dubai |
UNITED ARAB EMIRATES |
PHD
Dubai
MAGNA GLOBAL
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
SLOW TRENDS
CONNECT / CONNECT BOUNDLESS |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
|
|
Short List |
LETOUTTHESOUR
MARS WRIGLEY CONFECTIONARY / SKITTLES SOUR |
MEDIACOM MENA Dubai |
UNITED ARAB EMIRATES |
MEDIACOM MENA
Dubai
|
UNITED ARAB EMIRATES
|
Short List |
|
E01 Use of Integrated Media
|
ONE BOOK FOR PEACE
INTERRELIGIOUS COUNCIL IN BOSNIA & HERZEGOVINA / INTERRELIGIOUS DIALOGUE |
Y&R DUBAI |
UNITED ARAB EMIRATES |
|
|
Silver
|
|
F01 Excellence in Media Insights & Strategy
|
THE WOMAN BEHIND THE VEIL
AL RAJHI BANK / WOMEN'S CARD |
FP7/RUH Riyadh |
SAUDI ARABIA |
FP7/RUH
Riyadh
|
SAUDI ARABIA
|
Bronze
|