2018 Winners & Shortlists

DOLPHINS

Client/BrandHEARLIFE CLINIC
Product/ServiceHEARLIFE CLINIC
EntrantFP7/DXB Dubai, UNITED ARAB EMIRATES
Type of EntryHealth & Wellbeing: Services and Corporate Communications
CategoryServices & Facilities
Idea Creation FP7/DXB Dubai, UNITED ARAB EMIRATES
Media Placement FP7/DXB Dubai, UNITED ARAB EMIRATES
Production FP7/DXB Dubai, UNITED ARAB EMIRATES
Production 2 MINT MENA Dubai, UNITED ARAB EMIRATES
Production 3 BKP MEDIA GROUP Dubai, UNITED ARAB EMIRATES

Brief Explanation

In the UAE, 96% of people diagnosed with hearing impairment were not aware of the symptoms and warning signs. HearLife Clinic wanted to educate people about hearing loss, but with awareness being low, getting people to visit the clinic and take a hearing test was going to be difficult. So, we created 3 special hearing tests and placed them on the ONLY audio channel that everyone has access to…. RADIO; basically turning every car, home and office into a hearing clinic. With expert audiologists’ help, we discovered that early sufferers lose the ability to hear anything above 4 Kilohertz. So, our 3 radio hearing tests were disguised as wildlife documentaries, using animals - Birds, Crickets and Dolphins - who communicated in those 4 Kilohertz frequencies, that sufferers first tend to lose. Very simply, listeners who couldn’t hear the animals were likely to be suffering from hearing loss.

Credits

Name Company Position
Michael Boszko FP7/DXB Creative
Filipa Mauricio FP7/DXB Creative
Tahaab Rais FP7/MENA Regional Head of Strategic Planning
Vicky Kriplani FP7/DXB Sr. Account Director
Oliver Robinson FP7/DXB Executive Creative Director
Dolly Saidy Mint Mena Producer
Souraya El Far Mint Mena Producer
Chris Atkins BKP Sound Designer
Darren Altman N/A Voice Talent