2018 Winners & Shortlists

UNLIKELY DONORS

Client/BrandDSC
Product/ServiceBLOOD DONATION
EntrantJ. WALTER THOMPSON RIYADH, SAUDI ARABIA
Type of EntryHealth & Wellbeing: Education & Awareness
CategoryFundraising & Advocacy
Idea Creation J. WALTER THOMPSON RIYADH, SAUDI ARABIA

English Translation of Main Headlines

Due to the lack of a National Blood Bank, hospitals in Lebanon rely on patients’ relatives to secure their own blood donors mostly through urgent Facebook posts… Usually such posts stresses on the urgency of the situation, it includes the name of the hospital that needs blood and the type of blood needed.

Credits

Name Company Position
Chafic Haddad J. Walter Thompson Chief Creative Operations Officer
Rayyan Aoun J. Walter Thompson Executive Creative Director
Rawad Eldahouk J. Walter Thompson Creative Director
Jean Elazar J. Walter Thompson Senior Art Director
Firas Ghannam J. Walter Thompson Senior Art Director
Marc Baakliny J. Walter Thompson Digital Art Director
Ahmad Shanaa J. Walter Thompson Senior Art Director
Yorgui Maurice Teyrouz DSC Founder and President
Abdo Kamal Saad DSC Communication Manager & Representative of DSC Clubs