Brand | MINISTRY OF HEALTH |
Product/Service | CAMPAIGN AGAINST SUGAR OVER-CONSUMPTION |
Entrant | GREY MENA Dubai, UNITED ARAB EMIRATES |
Category | Public Education & Awareness |
Idea Creation
|
GREY MENA Dubai, UNITED ARAB EMIRATES
|
Media Placement
|
MEDIACOM MENA Dubai, UNITED ARAB EMIRATES
|
Production
|
VIP FILMS Dubai, UNITED ARAB EMIRATES
|
Additional Company
|
RGB ART PRODUCTIONS Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
The film captures a typical day in the life of our young target audience where no party is complete without fizzy drinks and sugary juices. Mid-way through the film, when the sugar alert siren goes on, the film takes a drastic turn and a male nurse comes wheeling the stretcher in and goes out with one of them on it. Revealing that the party was actually happening in a hospital waiting area. Highlighting the dangers of consuming too much sugar.
Credits
Ali Shabaz |
Grey MENA |
Chief Creative Officer |
Vidya Manmohan |
Grey Dubai |
Executive Creative Director |
Athina Afton Lalljee |
Grey Dubai |
Senior Copywriter |
Khaled Ibrahim |
Grey Dubai |
Senior Art Director |
Omaima Saad |
Grey Dubai |
Associate Creative Director |
Dzila Dik |
Grey Dubai |
Client Services Director |
Hala Mounayar |
Grey Dubai |
Client Services Manager |
Sujith Krishnan |
Grey Dubai |
Studio Manager |
Hany Tamba |
VIP Films |
Film Director |
Rafic Tamba |
VIP Films |
CEO |
Paula Tamba |
VIP Films |
Regional Executive Producer |
Martha Nassar |
VIP Films |
Producer |
Jana Barnard |
VIP Films |
Line Producer |
Emmanuel Soyer |
VIP Films |
Director of Photography |
Harry Hedeshian |
VIP Films |
Music composer |
Sanil Chandran |
RGB Productions |
Video editor |