2018 Winners & Shortlists


Bronze Campaign
EntrantFP7/CAI Cairo, EGYPT
3 of 3 Campaign
CategoryRetail, e-Commerce, Restaurants & Fast Food Chains
Idea Creation FP7/CAI Cairo, EGYPT

Brief Explanation

Set in a typical Egyptian office, the film relays the story of employees discovering missing amounts of money from the company’s balance sheets. To be specific, 39 pounds. Not just 39 pounds, but 39 pounds on a daily basis. This problem doesn’t just appear in one of the company branches, but in several. The manager, is inquisitive but not disturbed by the news, as he munches on his delicious McDonald’s Combo Meal, now also for just 39 pounds!


Name Company Role
Ahmed Shebl FP7/CAI Creative Director
Ramy Kamel Omar FP7/CAI Art Directorr
Ahmed Aziz FP7/CAI Senior Graphic Designer
Shahira El-Fakharany FP7/CAI Copywriter
Ahmed Sherif FP7/CAI Senior Copywriter
Farah Mansour FP7/CAI Account Director
Ramy Raafat FP7/CAI Account Manager
Noha Abou Hussein  FP7/CAI Account Executive
Naila Fattouh FP7/CAI Head of Strategic Planning
Heba Radwan FP7/CAI Head of Film Production Department
Moayad Aly El Shenawy FP7/CAI Agency Producer
Aslan Tarek FP7/CAI Agency Producer
Ali Ali Good People Films Director
Pierre Mouarkech Good People Films DOP
Inas Nagy Good People Films Producer
Ammar Abu Shady Good People Films Producer
Donia Refaat Good People Films Post Producer
Menna Nagy Good People Films Assistant Producer
Assem Ali Good People Films Art Director
Hoda El Sherif Good People Films Food Stylist
Inaki Maestre Good People Films Make up artist
Nada Adel Good People Films Stylist
Renad Tarek Good People Films 1st Assistant Director
Nada Salama Good People Films 2nd Assistant Director
Munkeys  Munkeys  GFX
Karim Mira Lizard Colorist
Amr Rabea Lizard Editor
Omnia Metwalli Lizard Post Line Producer
Hosny Ali The Garage Sound Design
Sary Hany Key 66 Productions Music Composer
Video URL