| Brand | SAUDI TELECOM COMPANY |
| Product/Service | NETWORK AND COVERAGE |
| Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
| Category | Financial Products & Services, Commercial Public Services, B2B Products & Services |
|
Idea Creation
|
J. WALTER THOMPSON RIYADH, SAUDI ARABIA
|
|
Production
|
C3 FILMS / TELFAZ11 Riyadh, SAUDI ARABIA
|
Brief Explanation
The film tells the story of Um Ali, a mysterious old lady who walks the streets of Saudi Arabia without ever taking her eyes of her mobile. Soon after she was first seen, people started to pay attention to her – for the Kingdom – very unusual behavior. Just like Um Ali kept on walking, her Followers kept on coming. And so, Um Ali became talk of the town and a sensation. On social media, people were even discussing possible motivations behind her non-stop walk. What’s her story? Why is she doing this? Is it for exercise? Or a movement? Nobody knows
Then, one day, we revealed that the reason behind Um Ali’s behavior is STC’s vast network power. The fact that she continued to have coverage as she was walking distracted her from her whereabouts, causing her to cross city and even country borders without ever looking away from
Credits
| Chafic Haddad |
J. Walter Thompson |
Chief Creative Operations Officer |
| Rayyan Aoun |
J. Walter Thompson |
Executive Creative Director |
| Amr Wagih |
J. Walter Thompson |
Creative Director |
| Yazeed Alharthi |
J. Walter Thompson |
Senior Copywriter |
| Elie Choueiry |
J. Walter Thompson |
Associate Creative Director |
| Ezzeddine Yassine |
J. Walter Thompson |
Art Director |
| Max Dipasupil |
J. Walter Thompson |
Digital Art Director |
| Maian Alken |
J. Walter Thompson |
Copywriter |
| Jad Haddad |
J. Walter Thompson |
Associate Business Director |
| Ziad Rayes |
J. Walter Thompson |
Senior Account Manager |
| Ahmed Alsahhaf |
Saudi Telecom Company |
GM of Marketing Communication – Consumer Business Unit |
| Naif Alqazlan |
Saudi Telecom Company |
Digital Media Director |
| Abdullah Alotaibi |
Saudi Telecom Company |
Senior Digital Media Professional |
Links
Video URL