Brand | PEPSICO. |
Product/Service | STING ENERGY DRINK |
Entrant | BBDO PAKISTAN Lahore, PAKISTAN |
Category | Branded Content & Entertainment Film |
Idea Creation
|
BBDO PAKISTAN Lahore, PAKISTAN
|
Media Placement
|
MINDSHARE Lahore, PAKISTAN
|
PR
|
MINT PR AND IMAGE CONSULTANCY Lahore, PAKISTAN
|
Production
|
LASHARI FILMS Lahore, PAKISTAN
|
Brief Explanation
UK boxing legend Amir Khan, considered by many at the time to be at the end of his career after a massive defeat, is invited to the old Mughal city of Lahore in Pakistan. The city is his to train in. The film begins with Khan starting his run at Delhi Gate, which is the entrance to the old, cramped city.
Through the city he runs, using local tools and techniques to help him train. The fusion of his training and the ancient mughal city result in the unconventional training few boxers have ever tried before. He climbs the scaffolding of the 17th century Wazir Khan mosque, jumps over rickshaws, shadow boxes with laundry lines, engages in parkour on the cramped rooftops, wrestles with local "pehelwaans" (wrestlers), and jogs through the narrow lanes to emerge with a crowd at the historic Tower of Pakistan.
Credits
ALI REZ |
IMPACT BBDO / BBDO PAKISTAN |
REGIONAL CREATIVE DIRECTOR |
ALI REZ |
IMPACT BBDO / BBDO PAKISTAN |
REGIONAL CREATIVE DIRECTOR |
Assam Khalid |
BBDO Pakistan |
Creative Director |
JAMAYAL TANWEER |
BBDO PAKISTAN |
DIGITAL BUSINESS DIRECTOR |
MOIZ KHAN |
BBDO PAKISTAN |
ASSISTANT CREATIVE DIRECTOR |
HAMZA AMJAD |
BBDO PAKISTAN |
CREATIVE MANAGER |
Assam Khalid |
BBDO Pakistan |
Strategic Planning Director |
AYESHA AKRAM |
BBDO PAKISTAN |
ACCOUNT MANAGER |
ALIZE MUNIR |
BBDO PAKISTAN |
SOCIAL MANAGER |
SHAH ZEB HUSSAIN |
BBDO PAKISTAN |
GROUP ART DIRECTOR |
ANEERA FAREED |
BBDO PAKISTAN |
COMMUNITY MANAGER |
ALI ZAIDI |
BBDO PAKISTAN |
ACCOUNT DIRECTOR |
AHMED WOHAIB |
BBDO PAKISTAN |
ACCOUNT MANAGER |
TAZEEN ASA'AD |
BBDO PAKISTAN |
ACCOUNT MANAGER |
HIRA MOHIBULLAH |
BBDO PAKISTAN |
CREATIVE DIRECTOR |
AHMAD ZAFAR |
BBDO PAKISTAN |
SENIOR VISUALIZER |
SYEDA FARYAL ALI |
BBDO PAKISTAN |
CREATIVE MANAGER |
HASEEB AKRAM |
BBDO PAKISTAN |
ART DIRECTOR |
KHAIRAZA KHAN |
BBDO PAKISTAN |
CONTENT WRITER |
TARIQ KHAN |
BBDO PAKISTAN |
GRAPHIC DESIGNER |
BILAL LASHARI |
LASHARI FILMS |
CEO |
Ali Rez |
Impact BBDO / BBDO Pakistan |
Creative Director |
Ali Rez |
Impact BBDO / BBDO Pakistan |
Creative Director |
OMER AZEEM |
BBDO PAKISTAN |
BUSINESS DIRECTOR |
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