2018 Winners & Shortlists

STING "REMAKE THE BOXER"

BrandPEPSICO.
Product/ServiceSTING ENERGY DRINK
EntrantBBDO PAKISTAN Lahore, PAKISTAN
CategoryBranded Content & Entertainment Film
Idea Creation BBDO PAKISTAN Lahore, PAKISTAN
Media Placement MINDSHARE Lahore, PAKISTAN
PR MINT PR AND IMAGE CONSULTANCY Lahore, PAKISTAN
Production LASHARI FILMS Lahore, PAKISTAN

Brief Explanation

UK boxing legend Amir Khan, considered by many at the time to be at the end of his career after a massive defeat, is invited to the old Mughal city of Lahore in Pakistan. The city is his to train in. The film begins with Khan starting his run at Delhi Gate, which is the entrance to the old, cramped city. Through the city he runs, using local tools and techniques to help him train. The fusion of his training and the ancient mughal city result in the unconventional training few boxers have ever tried before. He climbs the scaffolding of the 17th century Wazir Khan mosque, jumps over rickshaws, shadow boxes with laundry lines, engages in parkour on the cramped rooftops, wrestles with local "pehelwaans" (wrestlers), and jogs through the narrow lanes to emerge with a crowd at the historic Tower of Pakistan.

Credits

Name Company Role
ALI REZ IMPACT BBDO / BBDO PAKISTAN REGIONAL CREATIVE DIRECTOR
ALI REZ IMPACT BBDO / BBDO PAKISTAN REGIONAL CREATIVE DIRECTOR
Assam Khalid BBDO Pakistan Creative Director
JAMAYAL TANWEER BBDO PAKISTAN DIGITAL BUSINESS DIRECTOR
MOIZ KHAN BBDO PAKISTAN ASSISTANT CREATIVE DIRECTOR
HAMZA AMJAD BBDO PAKISTAN CREATIVE MANAGER
Assam Khalid BBDO Pakistan Strategic Planning Director
AYESHA AKRAM BBDO PAKISTAN ACCOUNT MANAGER
ALIZE MUNIR BBDO PAKISTAN SOCIAL MANAGER
SHAH ZEB HUSSAIN BBDO PAKISTAN GROUP ART DIRECTOR
ANEERA FAREED BBDO PAKISTAN COMMUNITY MANAGER
ALI ZAIDI BBDO PAKISTAN ACCOUNT DIRECTOR
AHMED WOHAIB BBDO PAKISTAN ACCOUNT MANAGER
TAZEEN ASA'AD BBDO PAKISTAN ACCOUNT MANAGER
HIRA MOHIBULLAH BBDO PAKISTAN CREATIVE DIRECTOR
AHMAD ZAFAR BBDO PAKISTAN SENIOR VISUALIZER
SYEDA FARYAL ALI BBDO PAKISTAN CREATIVE MANAGER
HASEEB AKRAM BBDO PAKISTAN ART DIRECTOR
KHAIRAZA KHAN BBDO PAKISTAN CONTENT WRITER
TARIQ KHAN BBDO PAKISTAN GRAPHIC DESIGNER
BILAL LASHARI LASHARI FILMS CEO
Ali Rez Impact BBDO / BBDO Pakistan Creative Director
Ali Rez Impact BBDO / BBDO Pakistan Creative Director
OMER AZEEM BBDO PAKISTAN BUSINESS DIRECTOR
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