| Brand | AWR ARABIAN AUTOMOBILES |
| Product/Service | NISSAN GENUINE PARTS / SERVICE CENTER |
| Entrant | TBWA\RAAD Dubai, UNITED ARAB EMIRATES |
| Category | Durable Consumer Goods, including Cars |
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Idea Creation
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TBWA\RAAD Dubai, UNITED ARAB EMIRATES
|
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Media Placement
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OMD Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The film showcases interviews with car enthusiasts at their biggest gathering of the year, the Dubai International Motor Show. An interviewer along with a cameraman record the answers of people when shown and asked their opinion about the KEFA fake car spare parts.
The whole film is an edit of answers showcasing people lack of knowledge in recognizing the difference between genuine car parts and fake ones. The film ends with a branded message from AAC Nissan genuine parts telling people that it's okay because it's not their business knowing spare parts, its ours.
Credits
| Walid Kanaan |
TBWA\RAAD |
Chief Creative Officer |
| Fouad Abdel Malak |
TBWA\RAAD |
Executive Creative Director |
| Manuel Borde |
TBWA\RAAD |
Creative Director |
| Leonardo Konjedic |
TBWA\RAAD |
Copywriter |
| Pedro Velasquez |
TBWA\RAAD |
Art Director |
| John Abiad |
TBWA\RAAD |
Account Director |
| Richard Rao |
TBWA\RAAD |
Senior Account Executive |
| Joe Laham |
TBWA\RAAD |
Head of Client Services |
| Rouba Asmar |
TBWA\RAAD |
Head of Production |
| Alia Fakha |
TBWA\RAAD |
Producer |
| Raul Talwar |
Independent |
Producer |
| Camilo Rojas |
TBWA\RAAD |
Motion Graphics Designer |
| Ali Cheikhali |
TBWA\RAAD |
Senior Strategic Planner |
| Hazem Atieh / Ezzat Habra |
TBWA\RAAD |
Creative Services Managers |
Links
Video URL