Brand | EDITA |
Product/Service | TWINKIES |
Entrant | LOOK ADVERTISING COMPANY Cairo, EGYPT |
Category | Food |
Idea Creation
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LOOK ADVERTISING COMPANY Cairo, EGYPT
|
Production
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LOOK ADVERTISING COMPANY Cairo, EGYPT
|
Brief Explanation
It doesn't matter how you look from outside , it matters that you're white from inside, this was our message in the AD & we relate it to Twinkies that it has different flavors (chocolate , strawberry) but still with white heart. we started with an old guy called "Gamal" was sitting on the street & laughing showing his white heart from inside. In addition, the famous Egyptian singer ABD EL-HALEEM HAFEZ was called "EL Andleeb EL- Asmar" showing that he is dark from outside but with white heart from inside. Also the black Indian & red Ninja have a white heart from inside & Tamer Hagras the Egyptian Actor has an orange skin from outside but he is white from inside. finally we relate the message to Twinkies , although Twinkies has different flavors ( chocolate & strawberry) but still white from inside.
Credits
Mohamed Zayat |
LOOK Advertising |
Creative & Director |
Links
Social Media URL