2018 Winners & Shortlists

CAT PLAY

BrandDUBAI FILM & TV COMMISSION
Product/ServiceVIDXB
EntrantHUG Dubai , UNITED ARAB EMIRATES
CategoryCorporate Image & Sponsorship
Idea Creation HUG Dubai, UNITED ARAB EMIRATES
Media Placement HUG Dubai, UNITED ARAB EMIRATES
Production HUG Dubai, UNITED ARAB EMIRATES

Brief Explanation

VIDXB is the MENA region's first event celebrating the world of internet videos. Our video starts with a hand placing a bowl of milk, a fish and a sprinkle of treats on what looks like a round play button. A cat comes out of a box in the background, walks up to the treats, and unknowingly, presses the round play button. This activates a junkyard of screens referencing the most popular Youtube videos from around the world such as Charlie Bit My Finger, Dramatic Chipmunk and Cash Me Outside.

Credits

Name Company Role
Simon Reid Hug Executive Creative Director
Karim Yusuf Hug Creative Director
Alia El Shabrawy Hug Senior Copywriter
Moataz Safar Hug Art Director
Michael Widgery Hug Creative Group Head
Andrew Dous Hug Animator
Dalia Shendy Hug Senior Account Executive
Sasha Gogosh Hug Producer
Yannick Poffet Barbu.tv Director
Rana Osman DFTC Marketing Director
Omar Butti DFTC Executive Director of Innovation Programs
Links
Video URL