| Brand | ABDUL LATIF JAMEEL |
| Product/Service | PARALYMPIC COMMITTEE OF SAUDI ARABIA |
| Entrant | ABDUL LATIF JAMEEL Jeddah, SAUDI ARABIA |
| Category | Screens & Events |
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Idea Creation
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ABDUL LATIF JAMEEL Jeddah, SAUDI ARABIA
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Idea Creation 2
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OXFORD VISUAL ARTS, UNITED KINGDOM
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Production
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OXFORD VISUAL ARTS, UNITED KINGDOM
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Brief Explanation
The film follows the hopes and dreams, successes and failures of Saudi disability athletes as they train for, and compete at, major competitions - including the Paralympic Games in Rio.
The able-bodied viewer is challenged to consider "Do You Really Understand?", while their heart-strings are pulled by the touching lyrics and emotionally-charged melody of the London Grammar music track.
Credits
| Martin Copus |
Abdul Latif Jameel |
Head of Sponsorship |
| Rory Copus |
Oxford Visual Arts |
Principal |
| Rami Turki |
Abdul Latif Jameel |
SGM, Sponsorship |