2018 Winners & Shortlists

Brief Explanation

The shop copy, a girl walks in holding a pack of PicPac’s and a scarf: - The girl wants to return the scarf she bought because she doesn’t like it, as the sales woman is beginning to try to convince her of keeping it - ElShahat Mabrook appears taking the situation to a new level, he returns the scarf - A second Mabrook appears taking the situation even further, grabs a dozen male shirts and tells her “we will take these instead of the scarf “ - They both begin to alternate in buying male clothes - The sales woman replies but there’s a big money difference - Mabrook replies using an Egyptian pun, there’s no difference between us - Demo shot showcasing how the product is made from two layers, crunchy peanuts and crunchy crunch that “doesn’t joke”