2018 Winners & Shortlists

Brief Explanation

PlayStation café copy, friends hanging out playing a first-person shooter game. - A little kid walks in and asks if he can play with them - The guys bully him and tell him that there is no chance he’s going to play - ElShahat Mabrook drops in and takes the situation to a new level - He tells them the kid will play - A second Mabrook appears taking the situation further, and tells them that they will all pass the kid the ball - One of the guys reluctantly explains that this isn’t a football game it’s a first-person shooter game - Mabrook decides to save the situation by pulling out a Bazooka and tells them that the loser will get the check. - Demo shot showcasing how the product is made from two layers, crunchy peanuts and crunchy crunch that “doesn’t joke”