Brand | HOME CENTRE |
Product/Service | HOME CENTRE'S VALUE ADDED SERVICES |
Entrant | HOME CENTRE Dubai, UNITED ARAB EMIRATES |
Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Idea Creation
|
OGILVY & MATHER MUMBAI, INDIA
|
Production
|
MILKSHAKE MEDIA Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
In the film, we see the main protagonist – who is a mother, a wife and a daughter-in-law returning home after buying a new sofa which brings the family closer.
The beauty of the film lies in her responsible purchase decision of an entire living room set for the family, while her original plan was to buy just one sofa. On seeing her husband’s reaction, she assures him that everything she bought was ‘Surprisingly Affordable’ and adds that she only went to buy just a sofa, but ended up buying a living room instead. Her husband realises that her purchase was well thought out since it is not just the price, but also the various value-added services (5-year warranty, delivery & assembly, easy finance options and more) offered. The film ends with a sweet gesture of the husband appreciating his wife for being so thoughtful.
Credits
Sonya Jose |
Home Centre |
Head of Marketing |
Sumanto Chattopadhyay |
Soho Square Advertising & Marketing Pvt. Ltd. (an Ogilvy company) |
Chairman & COO |
Links
Video URL