2018 Winners & Shortlists

Brief Explanation

As an activity, the brand holds an event, ‘Share A Table’ in collaboration with a non-profit organization every Ramadan. In 2017, the brand collaborated with Mawaheb – an art school for young adults with special needs based in Dubai. The films comprised of teasers on three of the students who have unique styles of art, expressing their excitement of being a part of the Ramadan initiative. The main film showcased the activity of an art workshop held in-store which also shows beautiful moments of camaraderie and joy. This was followed by an Iftaar meal shared by select customers and the team from Mawaheb. The students were gifted the special merchandise followed by few testimonials from customers and Mawaheb. We see the happiness and excitement among the students of Mawaheb and special emotional moments shared by all, thus bringing alive the spirit of togetherness during the Holy Month.