Brand | CAREEM LEBANON |
Product/Service | CAREEM LEBANON |
Entrant | HIVE CREATIVE SHOP Dubai, UNITED ARAB EMIRATES |
Category | Travel, Transport & Leisure |
Idea Creation
|
HIVE CREATIVE SHOP Dubai, UNITED ARAB EMIRATES
|
Production
|
KINOBEY Beirut, UNITED ARAB EMIRATES
|
Brief Explanation
People from Lebanon are famed for their love of cars. The streets of Lebanon, however, aren't the best for driving on.
The TVC talks about an area in Beirut, Hamra, that is particularly notorious for potholes, narrow streets and reckless drivers; resulting in scratches, bangs and dings.
Careem is the Middle East's Favourite ride-booking app, the logic is this: if you really love your car, why drive it in the streets of Lebanon? Save your car, book Careem.
Credits
Sandy R McIntosh |
HIVE Creative Shop |
Lead Creative |
Zeina El Assaad |
HIVE Creative Shop |
Arabic Copywriter |
Zein El Cheikh |
KinoBey |
Director |