WHAT WILL THEY SAY ABOUT YOU?
Brand | NIKE |
Product/Service | NIKEWOMEN |
Entrant | WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS |
Category | Corporate Image & Sponsorship |
Idea Creation
|
WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
|
Production
|
DIVISION Paris, FRANCE
|
Production 2
|
TRIM EDITING London, THE NETHERLANDS
|
Production 3
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GRAND CENTRAL SOUND STUDIOS London, UNITED KINGDOM
|
Production 4
|
STAINLESS SOUND Amsterdam, THE NETHERLANDS
|
Production 5
|
WOODWORK MUSIC Salford, UNITED KINGDOM
|
Brief Explanation
“What will they say about you?” is a question many young Arab females are challenged with at home. Women are met with this phrase from family and friends when they endeavor to try something unexpected or to push boundaries beyond social norms.
Nike’s ‘What will they say about you?’ film highlights five remarkable women who have achieved personal success through competitive and amateur sport. Despite concerns or criticism, these women hope that the world will say they’re pioneers, role models and strong voices for their region.
The film features both professional and everyday athletes from the Arab region, including Parkour Trainer, Amal Mourad; Figure Skater, Zahra Lari; Pop Singer; Balquees Fathi; Fencer, Inès Boubakri; and Boxer, Arifa Bseiso.
Credits
Mark Bernath, Eric Quennoy |
Wieden+Kennedy Amsterdam |
Executive Creative Directors |
Al Merry, Craig T Williams |
Wieden+Kennedy Amsterdam |
Creative Directors |
Teresa Montenegro |
Wieden+Kennedy Amsterdam |
Art Directors |
Mohamed Diaa |
Wieden+Kennedy Amsterdam |
Copywriter |
Joe Togneri |
Wieden+Kennedy Amsterdam |
Head of Broadcast Production |
Jaime Tan |
Wieden+Kennedy Amsterdam |
Broadcast Producer |
Khalid El Khouani |
Wieden+Kennedy Amsterdam |
Assistant Producer |
Martin Weigel |
Wieden+Kennedy Amsterdam |
Head of Planning |
Stephane Missier |
Wieden+Kennedy Amsterdam |
Planning Director |
Anna Leonte |
Wieden+Kennedy Amsterdam |
Junior Planner |
Greg White |
Wieden+Kennedy Amsterdam |
Head of Communications Planning and Digital Strategy |
Jocelyn Reist |
Wieden+Kennedy Amsterdam |
Communications Planner |
Kathryn Addo |
Wieden+Kennedy Amsterdam |
Group Account Director |
Amber Martin |
Wieden+Kennedy Amsterdam |
Account Director |
Luke Purdy |
Wieden+Kennedy Amsterdam |
Account Manager |
Rachel Perry |
Wieden+Kennedy Amsterdam |
Art Buyer |
Maud Klarenbeek |
Wieden+Kennedy Amsterdam |
Art Producer |
Loes Poot |
Wieden+Kennedy Amsterdam |
Project Manager |
Emilie Douqué |
Wieden+Kennedy Amsterdam |
Business Affairs |
Fleur Fortuné |
DIVISION |
Director |
Natasha Braier |
DIVISION |
Director of Photography |
Benoit Roques, Jules de Chateleux |
DIVISION |
Producers |
Hannah Edwards |
DIVISION |
Stylist |
Paul Hardcastle, Ed Hanbury |
TRIM EDITING |
Editors |
Raja Sehgal |
GRAND CENTRAL RECORDING STUDIOS |
Sound Designer/Mixer |
Nick Smith |
STAINLESS SOUND |
Audio Engineer |
Andy Oskwarek |
WOODWORK MUSIC |
Music Producer |
Philip Kay "Full Circle" |
WOODWORK MUSIC |
Artist / Title |
Kyle Obley |
GLASSWORKS AMSTERDAM |
VFX Supervisor, Lead Flame |
Jason Bartnett, Anya Kruzmetra |
GLASSWORKS AMSTERDAM |
Producers |
Links
Video URL