2018 Winners & Shortlists

VODAFONE - THE INTERNET IS UNFAIR

BrandVODAFONE EGYPT
Product/ServiceDATA
EntrantJ. WALTER THOMPSON CAIRO, EGYPT
CategoryFinancial Products & Services, Commercial Public Services, B2B Products & Services
Idea Creation J. WALTER THOMPSON CAIRO, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT
Additional Company VODAFONE EGYPT Cairo, EGYPT

Brief Explanation

The film is an audio narration of the song expressing the visual experiences of failed internet situations, portrayed through Abla Fahita, literally represented and placed in everyday locations and supported by different heroes showcasing the misery and frustrations of the internet’s unfairness. The chorus is sung by the heroes of each scene lining up and expressing their anger of how unfair the internet is, eating up their bundles over nothing. Across the copy, Fahita takes the role of a living-room lamp, seen inside the bathtub, among food in the fridge, coming out of a locker in the shower room, cleaning a bedroom window, and coming out of a gym poster. In each situation, we see scenario heroes in their frustrated moments, leading to the chorus that includes the cast of the previous situations singing along. As the film progresses, the heroes’ frustrations and desolation increases in their expressions and singing.

Credits

Name Company Role
Ibrahim Islam J. Walter Thompson Cairo Head of Creatives
Mai Azmy J. Walter Thompson Cairo Managing Director
Diana George J. Walter Thompson Cairo Business Unit Director
Heba Hosny J. Walter Thompson Cairo Account Manager
Natalie Michel J. Walter Thompson Cairo Account Executive
Amir Adib J. Walter Thompson Cairo Planning Director
Ahmed Hamdallah J. Walter Thompson Cairo Creative Director
Sherif Doss J. Walter Thompson Cairo Associate Creative Director
Ali Ali Good People Films Freelance Director
Mayar Tarek Good People Films Line Producer
Begad Omran J. Walter Thompson Cairo Executive Producer
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