| Brand | JARIR |
| Product/Service | BACK TO SCHOOL |
| Entrant | J. WALTER THOMPSON RIYADH, SAUDI ARABIA |
| Category | Viral Film |
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Idea Creation
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J. WALTER THOMPSON RIYADH, SAUDI ARABIA
|
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Production
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SPEEDTRACK Jeddah, SAUDI ARABIA
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Brief Explanation
In this film, we see the siblings of one family on their first day back at school after coming back from a long summer break. With a real case of the back-to-school blues, the children experience a rough first day when they face all the different things that they know and loathe about school. The only light at the end of this dark tunnel is the brand-new school bag from Jarir that each one of them just got and that manages to put a smile on their faces when strict rules and rigid teachers get the better of them, showing how Jarir Bookstore has their backs both literally and figuratively.
Credits
| Chafic Haddad |
J. Walter Thompson |
Chief Creative Operations Officer |
| Rayyan Aoun |
J. Walter Thompson |
Executive Creative Director |
| Riyad Salhani |
J. Walter Thompson |
Copywriter |
| Maian Alken |
J. Walter Thompson |
Copywriter |
| Tonie Tannous |
J. Walter Thompson |
Senior Digital Art Director |
| Marco Torni |
J. Walter Thompson |
Digital Art Director |
| Maher Kaidbey |
J. Walter Thompson |
Senior TV Producer |
| Jude Al Saati |
J. Walter Thompson |
TV Producer |
| Alaa Abu Hammeen |
J. Walter Thompson |
Business Director |
| Rabie Hassoun |
J. Walter Thompson |
Account Director |
| Hisham Hinnawi |
J. Walter Thompson |
Account Manager |
| Dana Alkutoubi |
J. Walter Thompson |
Head of Strategic Planning KSA |
| Mahaii Albuhairi |
Jarir |
Brand Marketing Manager |
Links
Video URL