| Brand | RABEA TEA |
| Product/Service | TEA BAGS |
| Entrant | TRUFFLE Beirut, LEBANON |
| Category | Drinks |
|
Idea Creation
|
LEO BURNETT Jeddah, SAUDI ARABIA
|
|
Production
|
TRUFFLE Beirut, LEBANON
|
Brief Explanation
This film unfolds how Saudi millennials really look, act and behave nowadays, as real as it gets.
They express in all shapes, forms, words, sign language, colors, a move & love.
Rabea's Tea product called "Express" shares with the youth their wonderful "expressions", the supers literally say “Express” in Arabic (a transliteration of “Express” in English: a spelling trend that has been commonly used online in Saudi, connecting with young people who consume content in English). For example, it says “Express Online” (transliteration of both words) when the lady is using Snapchat filters and “Express Offline” when the guys are dancing in the streets and doing other stuff.
Keeping the Word Express in English at the center of our communication hammers on the product name "Express" while giving a modern, hip dimension to the film.
Credits
| Bechara Mouzannar |
Leo Burnett |
Chief Creative Officer |
| Mohammed Bahmishan |
Leo burnett |
Executive Creative Director |
| Mohamed Sehly |
Leo Burnett |
Senior Copywriter |
| Joseph Abisaab |
Leo Burnett |
Senior Art Director |
| Michel Abouzeid |
Tuffle Film |
Executive producer |
| Ben Jacks |
Truffle Film |
Director |
| Samir Antoun |
Leo Burnett |
Group account director |
| Thamer Farsi |
Leo burnett |
Managing Director |
| George Maktabi |
Leo Burnett |
Regional Manager Director |
| Hesham Thabit |
Leo Burnett |
Account Manager |
| Cynthia Chammas |
Truffle Film |
Executive producer |
| Farah Assaf |
Truffle Film |
Producer |
Links
Social Media URL