2018 Winners & Shortlists

Brief Explanation

The campaign consists of two documentary-style films, each featuring an animal species where the offspring abandon their parents very soon after their birth. In the first, the narrator tells viewers about duck offspring that leave their parents after only 40 days, uniting with other teams of ducks in swamps in the future, but never ever seeing their parents again. In the second, the narrator tells viewers that the exceptionally sociable panda never reunites with its parents after leaving home at a very young age. Both documentaries delivered in a serious tone end in funny twists, where the narrator reminds viewers that they are not members of the species mentioned and should therefore buy their dads gifts for Father's Day from Khoury Home.