| Brand | MONDELEZ |
| Product/Service | CADBURY MORO |
| Entrant | KAIRO Cairo, EGYPT |
| Category | Fast Moving Consumer Goods |
|
Idea Creation
|
KAIRO Cairo, EGYPT
|
|
Production
|
MARADONA Giza, EGYPT
|
Brief Explanation
The film portrays a contemporary-ballet dancer who dominates Cairo’s Downtown streets with her powerful moves and threatening looks. The ballerina is reactive to all of the surrounding urban contexts which are the motive for her energy and expression, however, all of those urban factors are absent from the film, glorifying her existence, and empowering her energy.
Credits
| HESHAM ELLABBAN |
KAIRO |
EXECUTIVE CREATIVE DIRECTOR |
| MONTASSER KHALIL |
KAIRO |
CREATIVE DIRECTOR |
| AHMAD HAMMOUD |
KAIRO |
ART DIRECTOR |
| MAHMOUD DOGHEIM |
KAIRO |
PLANNER DIRECTOR |
| MAHMOUD AL AYAT |
KAIRO |
WIRTER |
| MAYA ELAZHARY |
KAIRO |
BRAND PLANNER |
| WALAA ABU EL AEINEN |
KAIRO |
DIGITAL MEDIA PLANNING HEAD |
| RASHA HASHEM |
MARADONA |
EXECUTIVE PRODUCER |
| AHMED HUSSEIN |
FREELANCER |
FILM DIRECTOR |
| MOHAMED ELKADY |
GEMINI STUDIO |
HEAD OF CGI |
| YASSER AZMY |
FREELANCER |
EDITOR |
| KARIM MIRA |
LZARD |
COLORIST |
| HOSNY ALI |
THE GARAGE SOUND STUDIO |
SOUND DESIGNER |
Links
Social Media URL