2018 Winners & Shortlists

Brief Explanation

In order for Egypt to guarantee its qualification, Ghana needed to win or draw in their match against Uganda. So, in an unorthodox and humorous move, we asked Egyptians to cheer for Ghana. Two copies were created showing Egyptian students singing national songs. The first one substituted Egypt with Ghana in one of Egypt's most famous and beloved national songs “Egypt Is My Mother”. The second showed the students singing the Ghanian national anthem. The ads were aired two days before Ghana’s game.