Brand | UNILEVER |
Product/Service | BROOKE BOND RED LABEL |
Entrant | WUNDERMAN DUBAI, UNITED ARAB EMIRATES |
Category | Fast Moving Consumer Goods |
Idea Creation
|
WUNDERMAN DUBAI, UNITED ARAB EMIRATES
|
Production
|
MONDA Beirut, LEBANON
|
Brief Explanation
The film shows an old Arab man being invited for a conversation: to advise an anonymous Arab woman sitting behind a curtain. She is here to talk about her marital discord and whether her decision to get a divorce is the right one.
The conversation becomes a see-saw between societal norms and a woman’s self-conviction. The man finally yields to her point of view, that her and her daughter’s happiness are more important.
What he doesn’t know that he’s been talking to his own daughter, whose voice was morphed. Then, it becomes a question of whether he will change his opinion in light of this fact or stand by his daughter.
It was based on a real conversation of Ohoud, the woman featured in the film.
Credits
Piotr Chrobot |
Wunderman |
Executive Creative Director |
Piotr Osinksi |
Wunderman |
Executive Creative Director |
Hassan Syed |
Wunderman |
Associate Creative Director |
Louis Moghabghab |
Wunderman |
Group Creative Head |
Alvaro Bretel |
Wunderman |
Strategy Director |
Georges Kallab |
Wunderman |
Group Account Director |
Farid Hage |
Wunderman |
Account Manager |