| Brand | SWYP |
| Product/Service | SWYP |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Screens & Events |
|
Idea Creation
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
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Production
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BIG KAHUNA FILMS Dubai, UNITED ARAB EMIRATES
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Production 2
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SERENA Madrid, SPAIN
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Additional Company
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GOLDSTEIN London, UNITED KINGDOM
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Additional Company 2
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GOLDSTEIN MUSIC Dubai, UNITED ARAB EMIRATES
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Brief Explanation
To Introduce Swyp, the new telecom service exclusive to youth, these short films were designed to grab the attention of one of the most difficult targets to engage: digital natives. Our films emulated the type of viral videos that we knew our audience loved to watch, and used them to introduce the various Swyp benefits, highlighting how different these benefits were from the standard telecom offering in the market.
In this film inviting youth to "explore differently" with Swyp, we see a young guy on a mini "circus clown" bike, but on a tiny track he built inside his home.
Credits
| Cesar Jachan |
Impact BBDO Dubai |
Executive Creative Director |
| Maher Awar |
Impact BBDO Dubai |
Creative Director |
| Thomas Young |
Impact BBDO Dubai |
Senior English Copywriter |
| Carine Abou Jaoude |
Impact BBDO Dubai |
Graphic Designer |
| Nathalie Douleh |
Impact BBDO Dubai |
Graphic Designer |
| Mohamed Nada |
Impact BBDO Dubai |
Senior Arabic Copywriter |
| Fouad Bou Mansour |
Impact BBDO Abu Dhabi |
Managing Director |
| Ahmed El Goweiny |
Impact BBDO Dubai |
Head of Strategic Planning |
| Samer Khansa |
Impact BBDO Dubai |
Business Director |
| Hisham El Gamal |
Impact BBDO Dubai |
Account Director |
| Bachir Zouein |
Impact BBDO Dubai |
Account Manager |
| Hanna Al Amrawi |
Impact BBDO Dubai |
Account Manager |
| Rany Sarouphim |
Impact BBDO Dubai |
Agency Producer |