Brand | MCDONALD'S |
Product/Service | MCDELIVERY |
Entrant | DDB DUBAI, UNITED ARAB EMIRATES |
Category | Posters |
Idea Creation
|
DDB DUBAI, UNITED ARAB EMIRATES
|
Media Placement
|
OMD Dubai, UNITED ARAB EMIRATES
|
The Campaign
McDonald's menu items are universal icons, and instantly recognizable on their colors alone. So to illustrate just how fast McDelivery comes to you, we stretched the Big Mac, fries, and Egg McMuffin into speed rays, zigzagging their way across the ads. To unleash this speed, the only thing you as a consumer have to do is to call the number and place your order.
Creative Execution
As mentioned, the famous food icons were stretched into speed rays across the layouts. We kept it minimal to let the food itself do the talking.
Indication of how successful the outcome was in the market
The campaign was very well received. And what started as in-store posters, soon spread online. The ads have been featured in a number of publications, both in the UAE, as well as in countries from all over the world.
The target group was primarily existing customers who currently enjoy the food at the McDonald's restaurants. With these ads, we wanted to communicate that they can get the same experience at home or in the office as well.
Credits
Firas Medrows |
DDB Dubai |
Executive Creative Director |
Zahir Mirza |
DDB Dubai |
Group Creative Director |
Kapil Mayekar |
DDB Dubai |
Associate Creative Director |
Ahmed Otiabi |
DDB Dubai |
Art Director |
Victor Haffling |
DDB Dubai |
Copywriter |
Iris Minnema |
DDB Dubai |
Managing Director |