Brand | DUBAI LAND DEPARTMENT - DUBAI GOVERNMENT |
Product/Service | MOBILE APP |
Entrant | CLEVER°FRANKE Utrecht, THE NETHERLANDS |
Category | Digital Design |
Idea Creation
|
CLEVER°FRANKE Utrecht, THE NETHERLANDS
|
Additional Company
|
PIXONAL Dubai, UNITED ARAB EMIRATES
|
The Campaign
As a functional platform, the creativity of the app lies in the additional features and capabilities provided to the target audience. To service them in the best possible manner, we devised new means to inform them of construction projects in Dubai and their impact on the surroundings. Each project features up-to-date progress reports and photographs from location inspectors. Data visualizations, Augmented Reality, drone and live feeds enable them to monitor projects in unique ways. By implementing these new technologies, we allow the target audience to experience the development process in a refreshing fashion. Consequently, we set a new standard for the real-estate industry and the means by which to update and involve stakeholders in the building process. The ease of access to this information communicates the transparency and trustworthiness that reflects the authority the platform has within the Dubai real-estate market.
Creative Execution
Taking the buildings and their structure as a design element, we are able to show the progress of a specific project and the expected completion in a compelling, interactive interface. Visualizing the invisible network connections between projects and the city through the use of subtle lines, creates an image that tells the story of Dubai’s commitment to being the world’s smartest city. Using the environment as a design tool, we incorporated elements, such as the desert and sea in the color palette, to create a subliminal sensation of Dubai’s unique natural surroundings. The visual elements are clean, solid and open; conveying trust and transparency, which are the core values of the Mashrooi platform.
Indication of how successful the outcome was in the market
Since the initial launch of the app, September 11th 2017, there has been over 63 press articles in the region covering the launch and the app, including the national TV.
Targeted at developers and investors, busy professionals who want to remain current on activities within the real-estate market, Mashrooi is a knowledge platform that provides them with accurate, trustworthy information on progress, investment opportunities and innovation in real-estate in Dubai. The app is the first stepping stone in the Mashrooi platform which focuses on real-estate, project progress and managing legislation. We identified opportunities for further development and the most important areas to be improved upon to better inform the target audience. To ensure we achieve the best and most coherent user experience, we analyzed a number of real-estate platforms to determine what was already on offer in the sector. With those findings, we explored different ways to visualize and experience the future of real estate in Dubai. We added new features that would benefit developers and investors, such as the latest IoT solutions (Augmented Reality and Live feeds).
Credits
Thomas Clever |
CLEVER°FRANKE |
Co-Founder and Creative Director |
Gert Franke |
CLEVER°FRANKE |
Co-Founder and Creative Director |
Joseph Chrisman |
CLEVER°FRANKE |
UI/UX Designer |
Roel de Jonge |
CLEVER°FRANKE |
Lead Visual Designer |
Joost Mommers |
CLEVER°FRANKE |
Motion Designer |
Pietro Lodi |
CLEVER°FRANKE |
Graphic and Visual Designer |
Wilco Tomassen |
CLEVER°FRANKE |
Back-end Developer |
Mark Haasjes |
CLEVER°FRANKE |
Front-end Developer |
Mohamed Said |
Pixonal |
Creative Director |
Alok Mohan |
Pixonal |
Copy Writer |
Clarisse Mar |
Pixonal |
Producer |
Jasmin Zaki |
Pixonal |
Acount Manager |
Nada Kassem |
Pixonal |
Designer |
Islam Zayed |
Pixonal |
Associate Creative Director |
Links
Application URL