Brand | AUDI |
Product/Service | AUDI BRAND IMAGE |
Entrant | ACCESS Tunis, TUNISIA |
Category | Copywriting |
Idea Creation
|
ACCESS Tunis, TUNISIA
|
Media Placement
|
ACCESS Tunis, TUNISIA
|
PR
|
ACCESS Tunis, TUNISIA
|
Brief Explanation
The campaign is Audi's response to BMW's billboard which reads: "It's never too late to change your mind". The billboard was placed right in front of Audi's showroom in Tunisia. Then Audi responded with a bigger billboard right behind it reading: "We don't change a winning brand". Both billboards are in French as it is the second official language in Tunisia. This type of marketing campaigns and responses were never used in Tunisia.
Credits
Walid Cheraki |
Access |
Account Manager |
Khalil Ayed |
Access |
Copy Writer |
Ahmed Hammouda |
Access |
Art Director |
Amira Athimni |
Access |
Associate Director |
Abdessattar Ben Mbarek |
Access |
Graphic Designer |
Sofiene Hlaouet |
AUDI |
Marketing Manager |